Subway Partners With Stewart-Haas Racing

World’s Largest Quick-Service Restaurant Brand Puts Eat Fresh Refresh on Fast Track

KANNAPOLIS, N.C. (Aug. 24, 2021) – Subway® restaurants has partnered with Stewart-Haas Racing to put its Eat Fresh Refresh on the fast track by becoming a primary partner of the championship-winning NASCAR team.

The world’s largest quick-service restaurant brand will begin its association with Stewart-Haas Racing when it debuts on the No. 4 Ford Mustang of Kevin Harvick during the Sept. 18 NASCAR Cup Series race at Bristol (Tenn.) Motor Speedway. Subway will return as a primary partner of the No. 4 team Oct. 24 at Kansas Speedway in Kansas City. For all other races, Subway will be an associate sponsor on the No. 4 Ford.

“Subway is proud to team up with Stewart-Haas Racing, Kevin Harvick and the No. 4 Ford to help us showcase the ongoing transformation happening at Subway restaurants across the country,” said Carrie Walsh, Chief Marketing Officer, Subway. “The track record of Stewart-Haas Racing, Kevin and the team mirrors Subway’s promises to guests of offering better choices, as well as the importance of refreshing to stay at the top of your game. We look forward to celebrating success on and off the track.”

Subway launched the Eat Fresh Refresh last month, which celebrates the biggest changes in the brand’s history, including improvements to almost every core product on the menu along with an enhanced digital and in-restaurant experience to deliver better choices every day.

The partnership with Stewart-Haas Racing reunites Subway with NASCAR Hall of Famer Tony Stewart. The “Stewart” in Stewart-Haas Racing scored the 33rd of his 49 career NASCAR Cup Series victories in a yellow-and-green Subway-sponsored racecar on Oct. 5, 2008 at Talladega (Ala.) Superspeedway. It was his last win before a refresh of his own, as he formed Stewart-Haas Racing in 2009 with machine tool magnate Gene Haas to become a driver/owner where he ultimately won his third and final NASCAR Cup Series championship in 2011.

“Sometimes you’ve got to change direction and, for me, becoming a driver/owner in the NASCAR Cup Series was exactly the refresh I needed,” Stewart said. “Quality, quickness and the ability to adapt drives everything we do at Stewart-Haas Racing. Subway operates very similarly. I admire what Subway is doing to strengthen its customer experience, from in store to online, and we’re very proud to help tell that story.”

Stewart embodies Subway’s mantra that to be fresh, you need to refresh. He is one of the most versatile racers in all of motorsports with 13 driving championships in various styles of racecars across an array of series. His business acumen matches his driving prowess, as his race teams have claimed 29 titles, three of which are by Stewart-Haas Racing – his own in 2011 and then a second via Harvick in 2014, along with a NASCAR Xfinity Series championship in 2018.

“This is an exciting partnership because of the intensity and creativity of Subway’s activation plans,” said Brett Frood, President, Stewart-Haas Racing. “To have the personalities within our team leverage our synergies with Subway on a national scale is an incredible opportunity for our organization and our sport. We look forward to delivering all of Subway’s improvements to our loyal fans and beyond.”

About Subway® Restaurants:
As the world’s largest quick-service restaurant brand, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in nearly 40,000 restaurants every day. Every restaurant is owned and operated by Subway franchisees – a network of more than 20,000 dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

About Stewart-Haas Racing:
Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com, on Facebook, on Twitter, on Instagram and on YouTube.

-SHR-

Unibet Partners with Stewart-Haas Racing

Top Online Gambling Operator To Serve as Primary Sponsor for Two NASCAR Cup Series Races and One NASCAR Xfinity Series Race with Driver Kevin Harvick

KANNAPOLIS, N.C. (June 23, 2021) – Unibet, a part of the Kindred Group, has partnered with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States and, specifically, with motorsports.

Unibet will be the primary sponsor for Harvick and the No. 4 NASCAR Cup Series team at two races – Aug. 15 at Indianapolis Motor Speedway and Oct. 31 at Martinsville (Va.) Speedway. Unibet will also serve as the primary sponsor for Harvick during the NASCAR Xfinity Series race Aug. 14 at Indianapolis. Unibet debuts with Harvick and the No. 4 team this weekend during the NASCAR Cup Series doubleheader at Pocono (Pa.) Raceway with placement on the front fender of the No. 4 Ford Mustang.

Kindred is one of the top online gambling operators with business across Europe, the U.S. and Australia. The Unibet brand is building on its years of European experience in the responsible gambling and player sustainability field and extending that mindset to its U.S. operations, with motorsports being a key platform.

“Sponsorship is an important part of our marketing initiatives in the states where sports betting is legal,” said Manuel Stan, Senior Vice President USA, Kindred. “Race fans are extremely passionate about their sport and their driver, in particular. Unibet exists to enhance fans’ passion for their sport. Our platform is straightforward, easy to understand, and filled with insights that allows our players to make informed bets. Integrating Unibet into the sport fans watch and cheer for is the best way to tell our story. We are By Players, For Players.”

Sports betting is legal in more than a dozen states. In line with sports betting’s growth, Unibet wants to expand it user base, with the platform already available to residents in Pennsylvania, Indiana, New Jersey and Virginia.

“We’re proud to represent and work with Unibet to grow its platform, now and in the future,” said Brett Frood, President, Stewart-Haas Racing. “Fans are the lifeblood of our sport and Unibet offers a new and insightful way for fans to engage with our sport in a meaningful way. We’re looking forward to kicking off our partnership with Unibet this weekend at Pocono where Pennsylvania residents can experience Unibet’s offerings firsthand.”

The NASCAR Cup Series doubleheader at Pocono begins at 3 p.m. EDT on Saturday with the second race starting at 3:30 p.m. on Sunday. Both races will be broadcast live on NBCSN and SiriusXM NASCAR Radio. Last year, Harvick won the first race of Pocono’s doubleheader on Saturday and finished second in the race on Sunday.

About Kindred Group:
Kindred Group is one of the world’s leading online gambling operators with business across Europe, the United States and Australia, offering 30 million customers across nine brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,600 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of IBIA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.

About Stewart-Haas Racing:
Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com, on Facebook, on Twitter, on Instagram and on YouTube.

-SHR-

Need to Know – Inaugural Ally 400 at Nashville Superspeedway

It’s been a full decade since NASCAR last competed at Nashville Superspeedway. Carl Edwards claimed a victory in the Xfinity Series race on July 23rd, 2011, but the NASCAR Cup Series has never competed on the 1.333-mile oval. Many drivers have tested there, back when Tuesday and Wednesday tests between races were a common thing, before heading to the next race on Thursday. Of the Stewart-Haas drivers, Harvick and Almirola have logged many laps at Nashville Superspeedway, between testing and Xfinity races, while Custer and Briscoe have both only had a chance to run some test laps.

The Details

● Event: Inaugural Ally 400 (Round 17 of 36)
● Time/Date: 3:30 p.m. EDT on Sunday, June 20
● Location: Nashville (Tenn.) Superspeedway
● Layout: 1.333-mile, concrete oval
● Laps/Miles: 300 laps/399.9 miles
● Stage Lengths: Stages 1: 90 laps / Stage 2: 95 laps / Final Stage: 115 laps
● TV/Radio: NBCSN / MRN / SiriusXM NASCAR Radio

What Our Drivers are Saying:

Kevin Harvick, Driver of the No. 4 Monster Jam/Grave Digger Ford Mustang

You last competed at Nashville in 2010 during a NASCAR Xfinity Series race. What are your expectations when you roll back in there in 2021?
“I didn’t ever go to Nashville without the expectation of winning. It was one of our best racetracks throughout the years and we’ve always had good success there and always enjoyed the racetrack itself. I’m looking forward to Cup finally going there. I know that facility was built to entertain having a Cup date and I can’t believe it’s taken this long because Nashville is such a great area for us as a sport. I’m excited to be there because we have just a ton of fans. Obviously, it’s the home of Hunt Brothers Pizza, as well. So there’s just a lot of good things that are happening when we go back to Nashville.”

Aric Almirola, Driver of the No. 10 Smithfield Ford Mustang 

You have some solid finishes at Nashville in the Xfinity and Truck series. Are you looking forward to getting back there after a solid finish at Texas last weekend?

“I’m certainly looking forward to it coming off one of our best days this year. We tried something new and had a fast car good enough to let us race for a million bucks and we didn’t make any mistakes as a race team. It was the kind of day we needed heading to a new race that can get us back on track after the year we have had. We really needed that as a race team. Everyone is headed to Nashville with a clean slate and that gives me a lot of hope for a solid weekend.”

Cole Custer, Driver of the No. 41 Dixie Vodka Tony’s Tea Ford Mustang 

What’s on your mind as the Cup Series heads to Nashville for the first time?
“I’m looking forward to it. I think the biggest thing is just going back to a town that really fits our roots, going to a country (music) town. I think it should be a great race. And being able to go back to that town and helping revitalize the racing atmosphere there, I think, is going to be awesome. I’ve never spent time in Nashville before, so I’m looking forward to actually seeing the city and going back there.”

Chase Briscoe, Driver of the No. 14 HighPoint.com/Thorlabs Ford Mustang 

What does it mean to be going to a place like Nashville that hasn’t hosted a Cup Series race in 37 years?
“It’s special. For me, in my rookie season, every track I go to in the Cup Series is special, but to be a part of the first one is going to be cool. There’s only a first race at a racetrack one time – and then the second time, not that it’s not special, but it’s not as special as the first time – so to be able to experience that as a rookie is going to be super cool. There’s a lot of great racing history and heritage in the Nashville area. I remember running ARCA in Nashville at the fairgrounds and just how many people come out and how special it is to get a run in that area, so I’m excited. It’s one of the relatively closer racetracks to my hometown, so I know I’ve got a lot of people from Southern Indiana driving down to watch this race, and it’s just going to be special to be a part of it, and to have a sold-out crowd. That’s something that on the Cup side a lot of the guys are used to, but a sold-out crowd is something I’ve never gotten to experience because of COVID and everything else, so I’m excited to experience that this weekend, for sure.”

SHR Stats

After a 10 year hiatus of any NASCAR competition at NSS, the drivers are ready to get on the concrete this weekend.

Harvick, now in his 21st year of Cup Series competition, has logged many laps in a Cup car at Nashville Superspeedway despite the track never hosting a Cup race until this Sunday’s inaugural Ally 400. In four career Xfinity Series starts at the track, Harvick has two wins – April 15, 2006 and April 3, 2010. He finished third on June 10, 2006 and recorded his worst finish, seventh, in his first Xfinity Series race at Nashville Superspeedway on April 14, 2001. It all gave Harvick an average finish of third. He also had a lap completion rate of 100 percent, running all 900 laps available to him, and he led 123 of those laps. Harvick also made one NASCAR Camping World Truck Series start at Nashville Superspeedway. It was on April 2, 2010 when he finished second to Kyle Busch.

Aric Almirola is one of the few drivers in this weekend’s Cup Series inaugural Ally 400 field who has raced at Nashville Superspeedway in the NASCAR Xfinity Series and Camping World Truck Series. In four Xfinity Series starts at the track, Almirola has three top-10 finishes and one top-five with a best finish of fifth. In four Truck Series starts, Almirola has earned two top-10s and a top-five with a best finish of third.

While Cole Custer nor Chase Briscoe have actually raced at Nashville, Briscoe has already visited there twice this year as the designated Ford participant in Goodyear tire tests, and Custer has also tested at the track.

Of Special Interest

Sunday June 20th is Father’s Day. What better way to celebrate dads than with NASCAR racing? If you’re going to be in Nashville, check out the merch hauler on-site in the Fan Zone between Gates 3 and 4. If you can’t make it to the racetrack, from now until June 25th, spend $55 in our online store and you’ll receive an exclusive multi-functional SHR tool pen – just for dad!

store.stewarthaasracing.com

Kevin Harvick to Run Grave Digger Scheme at Nashville

One of the most decorated Monster Jam trucks in the world will be represented in the inaugural Ally 400 NASCAR Cup Series race Sunday at Nashville (Tenn.) Superspeedway… and we have Keelan Harvick to thank for it. Keelan wanted to give his dad, Kevin, the most awesome Father’s Day gift ever, so the eight-year-old organized a surprise for his dad – a Grave Digger paint scheme on Kevin’s No. 4 Ford Mustang. It turns out the iconic paint scheme featured on the 12,000-pound, larger-than-life truck that rides on enormous 66-inch BKT tires transfers well to a sleek and fast Stewart-Haas Racing-built Ford Mustang. The No. 4 Monster Jam/Grave Digger Ford Mustang is sure to turn heads this Father’s Day weekend – in the stands and on the track as drivers do a double-take when they see Grave Digger looming large in their rearview mirror.

So how does a Monster Jam truck – and not just any Monster Jam truck, but the Monster Jam truck of Monster Jam trucks – rank as a cool Father’s Day gift, and a surprise Father’s Day gift from your son, Keelan?
“It’s THE monster truck. Loud noises, big engines, big wheels, big tires, fast racecars, and to have that be a surprise, it’s surprising to me because of the fact that it’s with Grave Digger and everything, the history, that goes with that truck. But it doesn’t surprise me that it’s something related to a car and tying it in to what we do. This one caught me off guard, though, because I had no idea that any of this was happening and, to have my 8-year-old son be able to pull that off and know more about it than I do makes me feel like I’m a little bit left out. So we’re going to have to talk to somebody.”

How many times have you been to Monster Jam and what is it about those events that resonates with you and Keelan?
“We have been to Monster Jam. We went to Charlotte. We went to Atlanta several years ago. We’ve been to a few of them. For Keelan and I, racing is a legacy, you pass it on from one generation to the next. And the same thing has happened with Grave Digger and the drivers of that truck. What we do, you see generations of families that have had their fathers, their sons and their sons move on through the ranks of racing. It’s something that you grow up around and are a part of and you learn to love the sport. And when you’re around it, you understand it’s a family sport and, for me, that’s the best part of it – that it’s something we can do together.”

When Dennis Anderson, the patriarch of Grave Digger, was behind the wheel of his Monster Jam truck, he was crushing cars. That doesn’t typically work too well in a stock car. How are you going to live up to Grave Digger’s legacy?
“You’ve got to set yourself apart from everybody else, right? The best way to do that for us is to run faster than everybody else, so hopefully we can have this No. 4 Monster Jam/Grave Digger Ford Mustang doing what it’s supposed to do and running fast – scare them right off the track. They’re all going to be jealous because I get to drive Grave Digger’s car.”

You last competed at Nashville in 2010 during a NASCAR Xfinity Series race. What are your expectations when you roll back in there in 2021?
“I didn’t ever go to Nashville without the expectation of winning. It was one of our best racetracks throughout the years and we’ve always had good success there and always enjoyed the racetrack itself. I’m looking forward to Cup finally going there. I know that facility was built to entertain having a Cup date and I can’t believe it’s taken this long because Nashville is such a great area for us as a sport. I’m excited to be there because we have just a ton of fans. Obviously, it’s the home of Hunt Brothers Pizza, as well. So there’s just a lot of good things that are happening when we go back to Nashville.”

It’s been 10 years since NASCAR last competed at Nashville Superspeedway, and it was an Xfinity Series race on July 23, 2011 that was won by Carl Edwards. The NASCAR Cup Series has never competed on the 1.333-mile oval, but Cup teams tested there extensively back in the day when it was fashionable to race on Sunday, test somewhere on Tuesday and Wednesday, and then fly to the next Cup race on Thursday. Harvick, now in his 21st year of Cup Series competition, has logged many laps in a Cup car at Nashville Superspeedway despite the track never hosting a Cup race until this Sunday’s inaugural Ally 400.

Harvick has, however, raced at Nashville Superspeedway and performed incredibly well. In four career Xfinity Series starts at the track, Harvick has two wins – April 15, 2006 and April 3, 2010. He finished third on June 10, 2006 and recorded his worst finish, seventh, in his first Xfinity Series race at Nashville Superspeedway on April 14, 2001. It all gave Harvick an average finish of third. He also had a lap completion rate of 100 percent, running all 900 laps available to him, and he led 123 of those laps.

Harvick also made one NASCAR Camping World Truck Series start at Nashville Superspeedway. It was on April 2, 2010 when he finished second to Kyle Busch.

Hunt Brothers Pizza Unveils “Scan To Win” Experience For Richmond

Kevin Harvick, driver of the No. 4 Hunt Brothers Pizza Ford Mustang for Stewart-Haas Racing, enters Sunday’s Richmond 400 NASCAR Cup Series race at Richmond (Va.) Raceway in a three-way tie for the second-most top-10 finishes this season. Harvick has scored six top-10s in the eight races held this year, tying him with Kyle Larson and William Byron. Only championship leader Denny Hamlin has more top-10s (seven). All four drivers finished in the top-10 in the series’ last race at Martinsville (Va.) Speedway.

Harvick will be going with the flow Sunday at Richmond, Flowcode that is. The hood of Harvick’s No. 4 Hunt Brothers Pizza Ford Mustang will feature a 27.5-inch pizza-inspired, next-generation QR code from Flowcode, the offline to online company that builds direct connections for brands and consumers.

The custom-branded, ultra-fast scanning Flowcode provides Hunt Brothers Pizza with an interactive activation. Just by opening up a smart phone’s camera and scanning the hood of Harvick’s No. 4 Hunt Brothers Pizza Ford Mustang whenever it’s prominently featured during FOX’s broadcast of the 400-lap race will give users a “Scan to Win” experience with instant and direct access to win prizes. The grand prize is two tickets to a NASCAR Cup Series race of the winner’s choosing during the 2021 or 2022 season. Twelve additional winners will receive a fan pack loaded with Harvick and Hunt Brothers Pizza merchandise including T-shirts, hats, floor mats, racing flags and koozies.

Viewers can scan the Flowcode directly from their TV screen. There’s no need to hit pause on the racing action. The “Scan to Win” Flowcode will also be featured on the in-car camera that Harvick will carry with him during the Richmond 400.

Harvick has made 726 career NASCAR Cup Series starts, with 119 of those starts coming on short tracks. And of his 58 Cup Series wins, seven have been at short tracks, with Richmond accounting for three of those victories. Harvick scored his first Richmond win in September 2006, his second in September 2011 and his third in April 2013.

Hunt Brothers Pizza is the nation’s largest brand of made-to-order pizza in the convenience store industry and has sponsored Harvick for years in the NASCAR Xfinity Series and NASCAR Camping World Truck Series. Hunt Brothers Pizza joined Harvick fulltime in the NASCAR Cup Series in 2019 and has been a mainstay in NASCAR’s premier division ever since. With more than 7,800 locations in 30 states, Hunt Brothers Pizza offers original and thin-crust pizzas available as a grab-and go Hunk, perfect for today’s on-the-go lifestyle or as a customizable whole pizza that is an exceptional value with All Toppings No Extra Charge®. Celebrating 30 years of serving great pizza to convenience store shoppers through its store partners, Hunt Brothers Pizza is headquartered in Nashville, Tennessee, and is family owned and operated. To find a Hunt Brothers Pizza location near you, download the app by visiting app.HuntBrothersPizza.com.

Herbst Joins Stewart-Haas Racing’s NASCAR Xfinity Series Program

Twenty-One-Year-Old Racer To Drive No. 98 Monster Energy Ford Mustang in 2021

Stewart-Haas Racing (SHR) has announced that Riley Herbst will drive its No. 98 Ford Mustang during the 2021 NASCAR Xfinity Series season with primary sponsorship from Monster Energy.

Herbst is a 21-year-old racer from Las Vegas whose sophomore year in the Xfinity Series will come with the same team that in 2020 won a series-best nine races and led more than 1,000 laps with driver Chase Briscoe. Crew chief Richard Boswell, who has been a part of SHR’s No. 98 team since its inception in 2017, will continue in his role with Herbst.

“Being on a team with such a strong run of success is the kind of opportunity every driver wants,” Herbst said. “Expectations are definitely high, but the highest expectations are the ones I’ve set for myself. I’m proud to be a part of Stewart-Haas Racing and I can’t wait to climb into that No. 98 Monster Energy Ford Mustang next year.”

Monster Energy has been a longtime partner of Herbst, with the energy drink company on board for the majority of the 33-race Xfinity Series schedule.

“We have been a part of Riley’s racing career since it started and we are genuinely excited about rejoining Stewart-Haas Racing,” said Mitch Covington, vice president of sports marketing, Monster Energy. “We saw Riley’s potential early on and it’s been proven by how quickly he has adapted to stock cars. He’s a next-generation talent with all the resources to succeed.”

Herbst began racing go-karts at age 5, competing in events up and down the West Coast. He soon followed in his family’s footsteps, transitioning to off-road racing in 2006 where his grandfather, Jerry, and uncles Tim and Ed, and father Troy, are all Southern Nevada Sports Hall of Fame inductees for being championship-winning off-road racers.

By age 10, Herbst sought a return to pavement. It began with Legends cars before moving up to Speed Trucks and Super Late Models, where in 2015 Herbst was a regular at Irwindale (Calif.) Speedway, running both classes and winning the Speed Trucks track championship.

That set the stage for Herbst’s NASCAR path, as he competed in the K&N Pro Series beginning in 2016 before moving to the ARCA Menards Series in 2017. Herbst won his first career ARCA race on June 9 at Pocono (Pa.) Raceway on his way to earning the series’ rookie-of-the-year title. Another season of ARCA followed in 2018, along with a smattering of races across the NASCAR Camping World Truck Series, K&N Series and CARS Late Model Stock Car Tour. He even made his Xfinity Series debut June 17 at Iowa Speedway in Newton, qualifying ninth and finishing an impressive sixth.

Herbst ran a similar schedule in 2019 before a full-time drive in the Xfinity Series in 2020. As a rookie running all 33 races, Herbst scored four top-five and 17 top-10 finishes, with his best result being a pair of second-place results – Feb. 29 at Auto Club Speedway in Fontana, California, and July 9 at Kentucky Speedway in Sparta. And he continued to run select ARCA races, earning his second career victory Aug. 9 at Michigan International Speedway in Brooklyn.

“Riley has really just scratched the surface of his potential,” said Greg Zipadelli, vice president of competition, SHR. “He reminds us a lot of Cole Custer and Chase Briscoe – two drivers who came to SHR’s Xfinity Series program with plenty of potential who then realized that potential and, between the two of them, won a lot of races and are now in the NASCAR Cup Series. Riley has the talent to emulate what Cole and Chase did in our equipment and we’re going into 2021 with the expectation that we’ll celebrate his first Xfinity Series win together.”

SHR has enjoyed 21 Xfinity Series victories. Tony Stewart, who co-owns SHR with Haas Automation founder Gene Haas, believes Herbst is ready to add to that total.

“We built the Xfinity Series program to develop talent and ultimately win with that talent,” Stewart said. “It’s a proven path to the NASCAR Cup Series, and we feel that Riley has the ability to win and grow within our race team.”

Herbst will make his debut with the No. 98 Monster Energy Ford Mustang Feb. 13 in the Xfinity Series’ season-opener at Daytona (Fla.) International Speedway.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter at @StewartHaasRcng, on Instagram at @StewartHaasRacing and on YouTube at www.YouTube.com/StewartHaasRacing.

Briscoe Ready for ‘HighPoint’ of NASCAR Career

Stewart-Haas Racing Promotes 25-Year-Old Racer to NASCAR Cup Series;
Briscoe To Drive No. 14 HighPoint.com Ford Mustang Beginning in 2021

Stewart-Haas Racing (SHR) will promote Chase Briscoe from its NASCAR Xfinity Series program to the NASCAR Cup Series in 2021, whereupon the 11-time Xfinity Series race winner will drive the team’s No. 14 Ford Mustang.

HighPoint, a leading customer service and technology solutions company, joined Briscoe in late 2019 as a primary partner of his No. 98 Ford Mustang in the Xfinity Series. It provided a breakthrough opportunity for Briscoe’s career, and the company has stepped up again in 2020, serving as the anchor partner of SHR’s No. 14 team and enabling Briscoe’s promotion to the elite NASCAR Cup Series.

“Chase has to be one of the most humble and grateful guys in the sport and he has worked incredibly hard for this opportunity. We’re extremely proud to be a part of his journey from Xfinity to Cup,” said Mike Mendiburu, President and CEO of HighPoint. “Everyone has seen his talent and he has combined it with incredible humility and an unrelenting work ethic. Simply put, performance without character is not important to us. Chase, however, has both in spades. It’s why he’s ready for the NASCAR Cup Series and why we are so honored to support him.”

Briscoe has a chance to add the 2020 Xfinity Series title to his resume. The 25-year-old racer from Mitchell, Indiana, enjoys a strong position in the NASCAR Playoffs by leading the championship standings with a series-best nine wins with only three races remaining.

“Chase has worked incredibly hard to make his mark in NASCAR and has earned this promotion to the NASCAR Cup Series. Thanks to HighPoint and Ford, we were able to make it happen,” said Tony Stewart, co-owner of SHR with Haas Automation founder Gene Haas. “Without Ford seeing him early on and recognizing his talent and HighPoint backing his efforts in Xfinity and now Cup, we wouldn’t have had the opportunity to bring him into our system. Since we’ve gotten together with Ford and HighPoint, we’ve been able to do great things with Chase and I feel there are more great things ahead of us.”

Briscoe is in the midst of his second straight playoff appearance. He finished fifth in the Xfinity Series standings last year, narrowly missing out on advancing to the Championship 4 and competing for the series title. He did, however, win the rookie-of-the-year award.

The 2020 season marks the first time in Briscoe’s NASCAR career that he has been able to return to the same team, in the same series with the same personnel in back-to-back years.

“In the final three races last season, we saw a confidence in Chase that we hadn’t seen before,” Stewart said. “There was a transformation, and I think those three races last year were a preview of what we were going to see this year. He’s delivered time and time again this season and he’s definitely ready for the NASCAR Cup Series.”

Briscoe has made the most of the opportunity afforded to him at SHR. In addition to his nine wins, Briscoe has led 957 laps, which is 760 more laps than he led last year, and his 16 top-fives in 30 starts this season eclipses his entire top-five tally from his 2018 and 2019 seasons combined, where he made a total of 50 starts.

“Wins are my benchmark, and Chase has done a lot of winning this year,” Haas said. “His stats alone merit his place in Cup, but Chase has also proven to be a strong ambassador for our partners who appreciate his grit and determination.”

Briscoe is a third-generation racer whose career began on dirt tracks in and around his home state of Indiana.

“I raced with Chase’s dad in USAC sprint cars and in non-wing cars, so to see Chase come up through the ranks like I did brings back memories,” Stewart said. “When it comes to the 14 car, I obviously have a passion for having dirt drivers behind the wheel. Having had Clint Bowyer in the car and now Chase, it’s special, but also practical. With the lower horsepower package they have in the Cup Series, you have to run these cars a lot freer, and I think that suits a driver with a dirt background. Chase is a guy who would much rather have a loose racecar versus a very tight racecar that won’t turn. I always felt better in a Cup car than I did in an Xfinity Series car, and I think he’ll be in the same position.”

Since he was 13, Briscoe has followed in his grandfather’s and father’s footsteps, racing sprint cars on the rough and tumble bullrings of the Midwest. It is a lineage that makes Briscoe a natural fit for SHR, as co-owner Stewart is an Indiana native who also began his career on dirt and despite massive success in multiple racing series that includes three NASCAR Cup Series championships, remains true to his dirt-track roots by continually racing sprint cars.

“Growing up in Indiana and racing sprint cars, the guy I always looked up to was Tony Stewart. To be able to drive for him is a dream come true,” Briscoe said. “Tony and Gene have built something really special in Stewart-Haas Racing. Being a part of it in the Xfinity Series and now, the NASCAR Cup Series, has always been my goal. HighPoint and Ford created this opportunity, and my parents, my wife, and Briggs and Beth Cunningham, helped position me for this opportunity. Their support means everything, and it’s all the fuel I need to compete at the Cup level.”

Briscoe’s first time behind the wheel of a racecar came in 2001. Driving a quarter midget, he won his first heat race and then won the feature event later that evening. Briscoe moved on to mini sprints and when he was 13, stepped into a 410 sprint car where, in his first race, he finished 10th in a 40-car field. In a rookie season that saw 37 starts, Briscoe racked up eight top-five and 17 top-10 finishes, including a win in the last race of the season, where he broke NASCAR Hall of Famer and four-time NASCAR Cup Series champion Jeff Gordon’s record as being the youngest person to win a 410 sprint car race.

Briscoe continued to race 410 sprint cars in the Midwest region and people began to take notice. Soon, the switch from sprint cars to stock cars was on. Cunningham Motorsports hired Briscoe in 2016 to pilot its No. 77 Ford for a full-time drive in ARCA. Briscoe responded by winning six races and the championship by a whopping 535 points.

Briscoe has thrived in his transition to NASCAR, which was boosted by that ARCA title. He advanced to the NASCAR Gander RV & Outdoors Truck Series in 2017, earning four poles and winning the season-ending Ford EcoBoost 200 at Homestead-Miami Speedway. His 10 top-five and 14 top-10s allowed Briscoe to make the playoffs, finish sixth in points and score the series’ rookie-of-the-year and most-popular-driver awards.

Briscoe parlayed a limited Xfinity Series schedule in 2018 where he drove for both SHR and Roush-Fenway Racing into a full-time drive in 2019 for SHR. Following two full seasons in the Xfinity Series, Briscoe will grab the top rung of the racing ladder when he makes his NASCAR Cup Series debut in the 63rd Daytona 500 Feb. 14 at Daytona (Fla.) International Speedway. 

-SHR-

 

Briscoe Throws it Back to Fellow Hoosier Stewart

HighPoint.com Ford Mustang to Emulate Tony Stewart’s 2011 NASCAR Cup Series Championship-Winning Ride During Throwback Weekend at Darlington

Two Hoosiers. 24 years apart. One paint scheme. It’s a combination that perfectly encapsulates the theme of this year’s NASCAR Throwback Weekend at Darlington (S.C.) Raceway: NASCAR’s Champions… Past, Present and Future.

Chase Briscoe is a 25-year-old racer from Mitchell, Indiana, and the No. 98 HighPoint.com Ford Mustang he will race in the Sept. 5 Sport Clips Haircuts VFW 200 will eschew its traditional blue-and-white livery for one made famous by fellow Hoosier and NASCAR Hall of Famer Tony Stewart during his epic run to the 2011 NASCAR Cup Series championship.

Briscoe will drive a black-and-white HighPoint.com Ford Mustang with bold red accents that emulate the Mobil 1 design Stewart piloted to an amazing five-win playoff campaign in 2011. In fact, HighPoint, a leading customer service and technology solutions company, has even incorporated the red “o” in Mobil 1’s logo into its own identification, with the “o” in HighPoint an equally bright red. It is the first time in the company’s 24-year-history that it has temporarily altered its logo.

“This is our first year in NASCAR, and even with the challenges we’ve all faced amid COVID-19, it’s been a fantastic experience,” said Mike Mendiburu, president and CEO, HighPoint. “Chase and Stewart-Haas Racing embody so many of the fundamentals that shape our company. They are relentless, so when opportunities present themselves, they seize them and reap the benefits. Our throwback paint scheme is one of those moments. It’s a great way to showcase all that Tony Stewart has accomplished and our partnership with him, while highlighting Chase’s abilities and his run to an Xfinity Series championship.”

Briscoe was 16 years old when a 40-year-old Stewart tore through the NASCAR Playoffs, winning the first two races of the 10-race playoffs and then three of the last four, including the season finale at Homestead-Miami Speedway where Stewart led four times for 65 laps and passed an incredible 118 cars to seal the title in a tiebreaker over Carl Edwards.

“I’ve always been a diehard Tony Stewart fan,” said Briscoe, who now races for his idol at Stewart-Haas Racing, the team Stewart co-owns with Haas Automation founder Gene Haas. “When Tony sets his sights on something, there’s nothing you can do to stop him, and that title run in 2011 was a perfect example.

“Now here I am running for an Xfinity Series championship, and I’m trying to do exactly what Tony did in 2011. To have his title-winning paint scheme on my car is as much of a way to honor him as it is for me to stay focused on my ultimate goal of winning a championship.”

While 24 years apart, Briscoe and Stewart grew up similarly. Both came from humble, middle-class families in southern Indiana and each began their racing careers in go-karts before making a name for themselves in the rough-and-tumble world of sprint car racing. Briscoe’s hometown of Mitchell is 90 minutes southwest of Stewart’s hometown of Columbus. And after each started their respective racing careers in open-wheel machines, they gravitated to NASCAR, where Stewart became a three-time NASCAR Cup Series champion with 69 victories across NASCAR’s top-three touring series – Cup, Xfinity and Truck.

“Being able to race for Tony is a huge benefit,” Briscoe said. “We have the same background in sprint cars so we kind of speak the same language. If I need some help on the pavement side with our HighPoint.com Ford Mustang, I can call Tony and he completely understands what I’m feeling in the car and can tell me what I need to do to adapt my dirt-track experience to the Xfinity Series.”

If there’s anyone who can explain the transition from dirt-track racing to NASCAR, it is Stewart. He is a four-time USAC champion and has won numerous sprint car races, including in the elite World of Outlaws.

“Chase is a really smooth driver who doesn’t make many mistakes, but when he does, he learns from them and doesn’t repeat them,” Stewart said. “He’s really mature and he’s taken everything he learned last year during his rookie season and put it together this year.”

This was on display July 4 at Indianapolis Motor Speedway when Briscoe applied his dirt-racing experience to the track’s road course, making a stirring drive from third to first in the race’s final three laps to take the home state win for him and Stewart.

Briscoe has eight career Xfinity Series wins, six of which have come this season, including at Darlington when the Xfinity Series visited the 1.366-mile oval back in May.

“Darlington is so different from every track we go to,” Briscoe said. “It’s narrow, and the groove, the surface and the shape are unlike anything on the schedule. You’ve got to take care of your tires or you aren’t going to be able to make any moves for position and move around on the track to find speed. Tony always did a good job of that. I’m ready for the challenge of Darlington and proud to honor him.”

Go Bowling and Stewart-Haas Racing Gear Up for NASCAR Races at Daytona and Richmond

Championship-Winning NASCAR Team and Drivers Aric Almirola and Chase Briscoe Promote Go Bowling America League Program

Go Bowling, the consumer-facing brand of the bowling industry, is utilizing its longstanding partnership with Stewart-Haas Racing (SHR) to promote its Go Bowling America league program to consumers across the United States during the Go Bowling 235 NASCAR Cup Series race Aug. 16 on the road course at Daytona (Fla.) International Speedway and the Go Bowling 250 NASCAR Xfinity Series race Sept. 11 at Richmond (Va.) Raceway.

Go Bowling will leverage SHR’s presence in the NASCAR Cup and Xfinity Series by being the primary sponsor of driver Aric Almirola and the No. 10 Ford Mustang at Daytona before adorning the No. 98 Ford Mustang of Chase Briscoe four weeks later at Richmond.

The Go Bowling America league program focuses on bringing families, young adults and kids alike back to the lanes in a healthy and safe fashion, as centers around the country have implemented strict measures to ensure the wellness of its employees and customers who come to bowl. Go Bowling, in conjunction with its industry partners, has introduced detailed safety protocols to the thousands of U.S. bowling centers that include social distancing recommendations, use of PPE where required, and guidelines for sanitizing balls and shoes, as well as other equipment in the facility. Additionally, the Go Bowling America league program provides every bowler who joins at a participating bowling center with their very own, brand-new bowling ball to minimize shared contact.

“Our partnership with Stewart-Haas Racing has proven to be very effective at reinforcing the bowling brand among consumers, many of whom are also fans of NASCAR,” said John Harbuck, president of Strike Ten Entertainment, the marketing arm of the bowling industry. “Specifically amid this COVID-19 era, we’re highlighting the cleanliness of our bowling facilities and the safety protocols we have in place to ensure customers are able to stay healthy and safe while enjoying themselves in a fun and welcoming environment.”

Almirola is a two-time winner in the NASCAR Cup Series and is enjoying a career year, currently punctuated by a streak of eight straight top-10 finishes. Briscoe has already locked himself into the NASCAR Playoffs thanks to a series-best five wins.

“Bowling and racing line up well together,” said Almirola, who has represented Go Bowling since 2013. “It’s a great team-building sport that we’ve used at Stewart-Haas Racing, but it’s also something you can do with your family and friends, regardless of age or experience. Bowling has always been the crowd pleaser in the Almirola household.”

“When you’re pouring all your time, effort and money into racing, bowling has always been a nice, affordable way to sort of get away and hit the reset button,” Briscoe added. “If our race got rained out, we’d head to the local bowling alley and have some fun. That’s where we hung out with all our racing buddies when I was coming up through sprint cars, and it’s still where we go now that I’m in NASCAR. I’m always up for hitting the lanes and knocking down some pins.”  

About GoBowling.com:
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s No. 1 participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and tricks to use on the lanes, event news, and great deals at more than 1,700 family-friendly bowling centers across the country. 

About Strike Ten Entertainment:
Headquartered in Arlington, Texas, Strike Ten Entertainment (STE) is the centralized sponsor-activation arm of the bowling industry. STE serves all of the organizations of bowling by coordinating the industry’s sales and marketing efforts. Its mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For more information, visit www.stemarketing.com. 

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 80 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter at @StewartHaasRcng, on Instagram at @StewartHaasRacing and on YouTube at www.YouTube.com/StewartHaasRacing.

 

Stewart-Haas Racing’s Partnership with Novant Health Takes Flight with Zipline

NASCAR Team Collaborates with Healthcare Provider and Drone Delivery Startup

Working in extreme conditions where the clock is always ticking, Stewart-Haas Racing is well-versed in delivering under the most intense circumstances. The championship-winning NASCAR team has put its experience to good use during the COVID-19 pandemic, partnering with Novant Health to deliver 20 million face masks and produce 120 ICU webcam carts.

Today, its partnership takes flight. Literally.

Novant Health has launched an emergency drone logistics operation for hospital pandemic response through a partnership with Zipline, the world’s only national-scale, on-demand drone logistics service, which will provide drone flight services. Stewart-Haas Racing is providing 25,000-square-feet of property adjacent to its Kannapolis campus for Zipline to deliver medical supplies via its fleet of drones to Novant Health’s integrated system of physician practices, hospitals and outpatient centers.

The U.S. Federal Aviation Administration (FAA) granted Novant Health a Part 107 waiver to begin operation, which is being initiated as part of the North Carolina Department of Transportation’s (NCDOT) Unmanned Aircraft System Integration Pilot Program (IPP).

The operation provides contactless distribution of personal protective equipment and critical medical supplies to frontline healthcare workers in the Charlotte, North Carolina, metro area. The operation helps position Novant Health, which operates 15 hospitals and nearly 700 locations in the southeastern United States, to adapt quickly to the evolving pandemic and could lead to such innovative uses as testing, drug trials and vaccine distribution in the future.

The groundbreaking operation will provide ongoing drone logistics flights in Class-D controlled airspace, where all air traffic is actively managed by the FAA under a Part 107 waiver issued to a major U.S. healthcare system. True to its roots, North Carolina is once again “First in Flight.”

“This new part of our relationship with Stewart-Haas Racing has – quite literally – taken our logistics operations to new heights,” said Mark Welch, senior vice president of supply chain, Novant Health. “Once again, SHR stepped up when we had a need in response to this pandemic by providing us the critical space to create our distribution center. This operation is taking Novant Health logistics to the next level and we could not do it without the assistance of Stewart-Haas Racing.”

The operation uses battery-powered drones with autonomous navigation systems which launch from a distribution center near Stewart-Haas Racing. Novant Health is able to move its products efficiently from this hub to its frontline medical teams powered by Zipline’s long-range, fixed-wing drones. Since 2016, Zipline has used its fleet of drones to deliver 110,000 vaccines, units of blood and critical medications internationally.

“As soon as we heard about the initiative Novant Health had with Zipline, our only question was, ‘How can we help?’,” said Mike Verlander, vice president of sales and marketing, Stewart-Haas Racing. “Finding a tract of land that could be used for the distribution center was paramount, and Gene Haas, the co-owner of our race team, had the perfect spot right behind our race shop. He cut through all the red tape and dirt was quickly moved. We helped with logistical coordination during the build and have seen firsthand the work of the Zipline crew and the efficiency of the distribution center and the technology it houses. It’s all very impressive.”

In the span of a few minutes, a lightweight drone takes off from Novant Health’s distribution center, with the package placed inside a parachute in the belly of the Zipline drone. When the drone reaches its destination, it simply drops the parachute and the healthcare worker collects it. The drone then returns to the distribution center to get outfitted for its next flight.

“Zipline has been hard at work helping other countries respond to the pandemic,” said Keller Rinaudo, CEO, Zipline. “And we’re proud to partner with Novant Health, a true leader in healthcare innovation, to begin helping in the United States as well. We’re likely in for a long-term fight against COVID-19. Using contactless drone logistics will be an important tool in that effort. The work underway here in North Carolina will provide the rest of the country with a blueprint for how to build the most resilient and responsive healthcare system possible.”

Over the next two years, the partnership plans to expand beyond emergency operations in the Charlotte area to regular commercial operations, subject to approval under FAA Part 135 rules, to serve health facilities and, ultimately, patients’ homes across the state. Novant Health and Zipline’s partnership seeks to create a next-generation model for health system logistics leveraging contactless drone deliveries. To accomplish this, Zipline works hand-in-hand with national civil aviation authorities.

Safety is Zipline’s top priority at every stage of operation. Zipline drones are designed to automatically detect issues inflight and safely return to base for repair. Each drone is equipped with redundant flight computers, motors, communications systems, and flight control surfaces, as well as redundant navigation and power systems. In the event of emergencies like severe weather or unplanned flight operation issues, each drone is equipped with a parachute that allows it to make an immediate landing by slowly descending to the ground.

Zipline drones weigh approximately 40 pounds with payload, have a top speed of 80 mph, can service a 50-mile radius, and can carry packages close to four pounds, even in high winds and rain.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 70 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter at @StewartHaasRcng, on Instagram at @StewartHaasRacing and on YouTube at www.YouTube.com/StewartHaasRacing.