Month: January 2024

Harrison’s Joins Josh Berry

KANNAPOLIS, N.C. (Jan. 16, 2024) – As Josh Berry steps up from the NASCAR Xfinity Series to the elite NASCAR Cup Series in 2024 to drive the No. 4 Ford Mustang for Stewart-Haas Racing, Harrison’s is stepping up with him.

The family-owned clothing and footwear chain based in Spartanburg, South Carolina, has sponsored Berry since 2022 when in his first full season in the Xfinity Series, Berry competed for the championship. In fact, two of Berry’s five career Xfinity Series wins have come with Harrison’s as his primary sponsor – May 28, 2022 at Charlotte (N.C.) Motor Speedway and Oct. 15, 2022 at Las Vegas Motor Speedway.

Just as Berry brought Harrison’s to the Xfinity Series, the 33-year-old racer from Hendersonville, Tennessee, has brought Harrison’s to the NASCAR Cup Series. The Southeast’s leader in Carhartt and Ariat workwear with the most in-stock boots in the region will serve as Berry’s primary sponsor for two NASCAR Cup Series races – Feb. 25 at Atlanta Motor Speedway and May 18-19 during the NASCAR All-Star Race weekend at North Wilkesboro (N.C.) Speedway. When not the primary sponsor, Harrison’s will have a yearlong associate presence on the No. 4 Ford Mustang with branding on Berry’s firesuit.

“We’ve gotten to know Josh as a person and as a racer ever since he started winning Late Model races across the Southeast,” said Danny Harrison, president and founder, Harrison’s. “We enjoyed immediate success together and have been a part of many of his career milestones. We’re very happy to continue our partnership with Josh at Stewart-Haas as he competes for the rookie-of-the-year title.”

Berry earned his spot in the Xfinity Series by dominating Late Model racing across a variety of grassroots series, winning the 2017 CARS Late Model Stock Tour championship and then the 2020 NASCAR Weekly Racing Series championship.

“After racing against other Late Models with the Harrison’s name on them, it was an honor to represent Harrison’s in the NASCAR Xfinity Series,” Berry said. “We were able to win in our first year together. The Harrison family believed in me then and it’s incredibly heartwarming to have their continued support now at Stewart-Haas.”

Berry’s rookie season in the NASCAR Cup Series kicks off with the non-points Busch Light Clash at the Coliseum Feb. 4 at the Los Angeles Memorial Coliseum before the official start of the 2024 campaign with the 66th annual Daytona 500 Feb. 18 at Daytona (Fla.) International Speedway. Each event will be broadcast live on FOX and SiriusXM NASCAR Radio.

About Harrison’s:

Since 1998, Harrison’s has served the Carolinas, from the jobsite to the rodeo to the backyard hammock. Harrison’s is a family-owned clothing and footwear chain based in Spartanburg, South Carolina, that is the Southeast’s leader in Carhartt and Ariat workwear with the most in-stock boots in the region. For more information, visit HarrisonsUSA.com and enjoy free shipping on every item anywhere in the United States.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, two NASCAR Xfinity Series championships and 100 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com and on social at Facebook, X, Instagram, TikTok, YouTube and LinkedIn.

Andy’s Frozen Custard® Partners with Cole Custer

KANNAPOLIS, N.C. (Jan. 12, 2024) – Andy’s Frozen Custard® has partnered with Stewart-Haas Racing and reigning NASCAR Xfinity Series champion Cole Custer to sponsor the No. 00 Ford Mustang in 2024.

The multiyear agreement will feature Andy’s™, the award-winning frozen custard and treat shop, as the primary sponsor for Custer in three Xfinity Series races in 2024 – the Andy’s Frozen Custard 300 April 13 at Texas Motor Speedway in Fort Worth, the Chicago Street Race July 6 on the streets of downtown Chicago, and the Xfinity Series race Oct. 12 on the Charlotte (N.C.) Motor Speedway Roval. When not the primary sponsor, Andy’s will have a yearlong associate presence on the No. 00 Ford Mustang with branding on Custer’s firesuit

“We’re fortunate to have worked with some of the best companies and drivers in motorsports throughout our 30-plus years of commitment to the sport,” said Andy Kuntz, CEO and owner of Andy’s Frozen Custard. “Stewart-Haas and Custer are no exception and we’re excited about the partnership. Not to mention, with a name like ‘Cole Custer,’ it’s as if we were meant to work together!”

Andy’s and motorsports fans won’t have to wait for the racetrack to get a taste of the excitement. Kuntz and Custer worked together to create a custom Concrete featuring the championship-winning driver’s favorite toppings. Beginning mid-March through raceday in Texas on April 13, the Cole Custer Concrete will feature Andy’s vanilla frozen custard blended with Heath Bar, melted chocolate chip and smooth peanut butter.

“I’m genuinely excited about my new partnership with Andy’s Frozen Custard,” Custer said. “Competing in NASCAR is a privilege and success doesn’t come easily. You have to work hard for it, and when you taste success, you’re ready to celebrate. I’ve got a great partner in Andy’s Frozen Custard who makes the sweet taste of victory even sweeter.”

In addition to the new partnership, Andy’s continues to be the title sponsor for the fourth year in a row of the Andy’s Frozen Custard 300 April 13 at Texas Motor Speedway. The company’s hallmarks, which include a history of consistent quality, constant innovation, speedy service and daily celebrations, have inspired the partnership with motorsports. Andy’s Frozen Custard is the “Official Frozen Treat” of Texas Motor Speedway where fans can enjoy Andy’s on-site through branded kiosks, treat trucks and in suites.

For more details about the partnership visit www.eatandys.com/andysracing and follow along on social at @andysfrozencustard.

About Andy’s Frozen Custard:

Founded in 1986 in Osage Beach, Missouri by Andy’s parents John and Carol Kuntz, Andy’s Frozen Custard has been providing the freshest frozen custard in the business for 37 years, giving ice cream the “cold shoulder” by scooping, mixing and presenting handcrafted frozen custard treats with speed and a smile. Since the beginning, the family has had one dream: to share what makes them happiest with everyone else, and to warm hearts, one scoop of frozen custard at a time. With a focus on product quality, customer service and community involvement, Andy’s has grown into the nation’s largest frozen custard-only business, with more than 2,000 employees and 146 company-owned and franchised stores across 15 states proudly serving the World’s Finest Frozen Custard. Andy’s also offers the ‘Yum Squad Loyalty Club,’ designed to say “thank you” to loyal customers by earning points to redeem towards a free treat for every dollar spent. For more information or for details about franchising opportunities, visit www.eatandys.com.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, two NASCAR Xfinity Series championships and 100 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com and on social at Facebook, X, Instagram, TikTok, YouTube and LinkedIn.

SUNNYD® Aligns With Josh Berry

KANNAPOLIS, N.C. (Jan. 12, 2024) – SUNNYD, part of Harvest Hill Beverage Company, is continuing its partnership with Stewart-Haas Racing by sponsoring Josh Berry and the No. 4 NASCAR Cup Series team in 2024

Known as the most refreshing orange drink in existence, SUNNYD will kick off Berry’s rookie-of-the-year campaign by sponsoring him in the non-points Busch Light Clash at the Coliseum Feb. 4 at the Los Angeles Memorial Coliseum and in the 66th annual Daytona 500 Feb. 18 at Daytona (Fla.) International Speedway. Following those two races, each of which will be broadcast live on FOX and SiriusXM NASCAR Radio, SUNNYD will return to the No. 4 Ford Mustang as the primary sponsor for multiple races. When not the primary sponsor, SUNNYD will have a yearlong associate presence on the No. 4 Ford Mustang with branding on Berry’s firesuit.

“The 2024 season marks SUNNYD’s ninth consecutive year as a primary sponsor in the NASCAR Cup Series and we’re excited to align with Josh Berry and Stewart-Haas Racing right out of the gate with the Clash and Daytona 500,” said Henk Hartong, Chairman, SUNNYD. “We’re grateful to our fans and customers for their loyal support of SUNNYD and what can be considered the best paint scheme on the track. We look forward to our ongoing partnership with Stewart-Haas and the No. 4 car and splashing SUNNYD on Josh in victory lane.”

Berry comes to Stewart-Haas from the NASCAR Xfinity Series, where he was a five-time race winner. The 33-year-old racer from Hendersonville, Tennessee, earned his spot in the Xfinity Series by dominating Late Model racing across a variety of grassroots series, winning the 2017 CARS Late Model Stock Tour championship and then the 2020 NASCAR Weekly Racing Series championship.

“It’s a privilege to drive the No. 4 Ford Mustang for Stewart-Haas and to represent an existing partner in SUNNYD, which brings an added sense of pride,” Berry said. “It’s an excellent opportunity and I’m incredibly grateful for it.”

In just 95 career Xfinity Series starts, Berry finished among the top-10 in more than half his races. Those exploits made him the go-to solution for Cup Series teams in need of an interim driver. Berry made 12 Cup Series starts spread across three different teams, with his best effort being an impressive second-place drive on April 2, 2023 at Richmond (Va.) Raceway while subbing for the injured Chase Elliott.

“It’s been very meaningful to get some opportunities in the Cup Series,” Berry said. “I’m proud of how they went, but I’m proud to drive a Cup car that’s got my name on it.”

About Harvest Hill Beverage Company:

Harvest Hill Beverage Company, based in Stamford, Connecticut, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada and Mexico. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SUNNYD.com. For more information on Harvest Hill, please visit www.HarvestHill.com.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, two NASCAR Xfinity Series championships and 100 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com and on social at Facebook, X, Instagram, TikTok, YouTube and LinkedIn.