SUNNYD Partners With Stewart-Haas Racing

KANNAPOLIS, N.C. (Jan. 31, 2023) – SUNNYD, part of Harvest Hill Beverage Company, has partnered with Stewart-Haas Racing (SHR), the championship-winning NASCAR team.

Known as the most refreshing orange drink in existence, SUNNYD will serve as the primary sponsor for two NASCAR Cup Series races with driver Kevin Harvick and SHR’s No. 4 team. When not the primary sponsor, SUNNYD will have a yearlong associate presence on the No. 4 Ford Mustang with branding on Harvick’s firesuit.

The No. 4 SUNNYD Ford Mustang will debut May 14 at Darlington (S.C.) Raceway, a track where Harvick has won three of his 60 career Cup Series victories. SUNNYD returns to the No. 4 as a primary sponsor Sept. 10 at Kansas Speedway in Kansas City, another track where Harvick has three Cup Series wins.

In addition to joining Harvick, SUNNYD will serve as a yearlong associate partner of SHR’s No. 98 team in the NASCAR Xfinity Series with driver Riley Herbst. To kick off the partnership, the 23-year-old Herbst will make his Cup Series debut in the season-opening Daytona 500 driving a SUNNYD-sponsored Ford Mustang for Rick Ware Racing.

“NASCAR has proven to be an excellent platform for the SUNNYD brand and it’s why we’ve joined Stewart-Haas Racing,” said Ilene Bergenfeld, CMO, Harvest Hill Beverage Company. “Being a part of Kevin Harvick’s final season as a NASCAR Cup Series driver holds a tremendous amount of value because of all that he’s accomplished in the sport.

“To have a veteran in Kevin and a next-generation talent in Riley Herbst allows SUNNYD to resonate with fans who have known Harvick since his Cup Series debut 23 years ago, as well as young fans new to the sport who see a little bit of themselves in Riley.”

Earlier this year, Harvick announced that the 2023 season would be his last as a Cup Series driver. The 47-year-old from Bakersfield, California, is currently tied for ninth on the Cup Series’ all-time win list.

“As a Gen-Xer, I’ve grown up with SUNNYD. It’s very fitting that I get to represent them in my last year in NASCAR,” said Harvick, the 2014 Cup Series champion. “Our desire to win and compete for a championship is as strong as ever and I’m happy to have SUNNYD a part of our race team.”

Harvick’s final season kicks off with the non-points Busch Light Clash at the Coliseum Feb. 5 at the Los Angeles Memorial Coliseum before the official start of the 2023 campaign with the 65th annual Daytona 500 Feb. 19 at Daytona (Fla.) International Speedway. Each event will be broadcast live on FOX and SiriusXM NASCAR Radio.

About Harvest Hill Beverage Company:
Harvest Hill Beverage Company, based in Stamford, Connecticut, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada and Mexico. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SUNNYD.com. For more information on Harvest Hill, please visit www.HarvestHill.com.

About Stewart-Haas Racing:
Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com and on social at Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn.

Stewart-Haas Racing Signs Driver Chase Briscoe to Multiyear Contract Extension

KANNAPOLIS, N.C. (Jan. 26, 2023) – Stewart-Haas Racing (SHR) has signed driver Chase Briscoe to a multiyear contract extension, keeping the 28-year-old racer in its No. 14 Ford Mustang for many more seasons in the NASCAR Cup Series.

SHR promoted Briscoe to the Cup Series in 2021 after he won a season-best nine races during his 2020 NASCAR Xfinity Series campaign. Briscoe continued to perform in Cup, handily winning the rookie-of-the-year title. The Mitchell, Indiana-native then enjoyed a breakout sophomore season, winning his first Cup Series race on March 13, 2022 at Phoenix Raceway in just his 40th career start. The victory secured Briscoe’s place in the NASCAR Playoffs and earned him the honor of being the 200th Cup Series winner in NASCAR history.

“Chase has made the most of every opportunity and the proof is in the results. Keeping him at SHR was a priority and we’re proud to have him in our racecars for many more years to come,” said Tony Stewart, the NASCAR Hall of Famer who co-owns SHR with Haas Automation founder Gene Haas.

Briscoe enters 2023 representing primary partners Mahindra Ag North America, HighPoint.com, Rush Truck Centers, Magical Vacation Planner, Ford Performance Racing School, Code 3 Associates, Cummins and Mobil Delvac 1.

“It’s huge to have stability, with my team and my partners. It just gives you more confidence. Stewart-Haas Racing is where I want to be for a long time. It’s the place I’ve known longer than anywhere else in my NASCAR career,” said Briscoe.

“I remember getting signed by Ford in 2017 and I told people, ‘You know, if I could pick one place to be, it would be Stewart-Haas Racing. And if I could drive one car, it would be the 14 car. That would be the ultimate dream.’ And now, here I am.

“SHR has such a great group of people, from the Xfinity Series to the Cup Series, and they’ve all just guided me in the right direction. From drivers to crew chiefs to crew members, they’ve always had my back, and that’s been a huge help – just having people believe in you.”

Briscoe is a third-generation racer whose career began on dirt tracks in and around his home state of Indiana. Since he was 13, Briscoe has followed in his grandfather’s and father’s footsteps, racing sprint cars on the rough-and-tumble bullrings of the Midwest. In 2014, Briscoe moved to North Carolina to pursue a career in stock car racing. He volunteered in race shops before landing the chance to pilot an ARCA Racing Series entry for Briggs Cunningham III for two races in 2015. Briscoe parlayed that opportunity into a full-time ride for 2016, winning six races and the championship before advancing to the NASCAR Truck Series in 2017 with Brad Keselowski Racing. After winning the Truck Series’ rookie-of-the-year award, a limited Xfinity Series schedule followed in 2018 with SHR and Roush-Fenway Racing. Briscoe earned his first career Xfinity Series win with SHR on Sept. 29, 2018 at the Charlotte (N.C.) Motor Speedway Roval. He then competed full time in the Xfinity Series with SHR in 2019 and 2020, qualifying for the NASCAR Playoffs both seasons.

“Growing up in Indiana and racing sprint cars, the guy I always looked up to was Tony Stewart. To be able to drive for him is a dream come true. To know I’ll have my name above the door of that No. 14 Ford Mustang for a really long time means a lot, and I’m ready to write my own history in it,” Briscoe said.

“Tony and Gene have built something really special in Stewart-Haas Racing and I’m incredibly proud to be a part of this organization.”

About Stewart-Haas Racing:
Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com and on social at Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn.

Harvick Set To Retire at End of 2023 Season

KANNAPOLIS, N.C. (Jan. 12, 2023) – The 2023 season will be Kevin Harvick’s 23rd and final year as a NASCAR Cup Series driver. The 47-year-old racer will retire after the season finale Nov. 5 at Phoenix Raceway.

Known as “The Closer,” Harvick begins his last season in NASCAR’s premier division tied for ninth on the Cup Series’ all-time win list with 60 point-paying victories. He is only 99 laps shy of leading a staggering 16,000 laps in his career – one of only 11 drivers in the history of the sport to do so – and the Bakersfield, California native is slated to make his 800th career Cup Series start April 23 at Talladega (Ala.) Superspeedway.

“There is absolutely nothing else in the world that I enjoy doing more than going to the racetrack, and I’m genuinely looking forward to this season,” said Harvick, driver of the No. 4 Ford Mustang for Stewart-Haas Racing. “But as I’ve gone through the years, I knew there would come a day where I had to make a decision. When would it be time to step away from the car?

“I’ve sought out people and picked their brains. When I asked them when they knew it was the right time, they said it’ll just happen, and you’ll realize that’s the right moment. You’ll make a plan and decide when it’s your last year.

“It’s definitely been hard to understand when that right moment is because we’ve been so fortunate to run well. But sometimes there are just other things going on that become more important and, for me, that time has come.”

Harvick’s decision to make the 2023 season his last comes as the father of two eyes more family time. Together with wife, DeLana, they’ll continue to visit racetracks, but Harvick won’t be wearing a firesuit. His 10-year-old son, Keelan, is an avid karter who races internationally, and his 5-year-old daughter, Piper, is already following in the family’s tire tracks, wheeling a go-kart of her own.

“In the last year, I think I’ve seen Keelan race three times while he’s been in Europe. I go to the go-kart track with Piper and she makes twice as many strides in a day while I’m there than she would in a day when I’m not there. It takes a lot of time to organize the level of racing they’re doing, and to be around that is important to me,” Harvick said.

Karting is where Harvick’s career began. He was five when he first started racing in and around Southern California. Twenty years later, after competing and winning on the NASCAR Southwest Tour, earning the 1998 NASCAR Winston West championship, advancing to the NASCAR Truck Series and then the NASCAR Xfinity Series, Harvick was in Cup. However, it was under incredibly trying circumstances and immense pressure.

A 25-year-old Harvick was thrust into the national spotlight and tabbed to do the impossible – fill the void left by the passing of the sport’s icon, Dale Earnhardt. A crash on the final lap of the 2001 Daytona 500 had taken Earnhardt’s life. In the midst of great personal sorrow, team owner Richard Childress needed to steady his organization. He chose Harvick, an up-and-coming racer who had a breakout season in 2000 by winning three races for his team in the second-tier Busch Series, known today as the Xfinity Series.

The No. 3, made famous by Earnhardt, was changed to the No. 29, and Harvick made his Cup Series debut on Feb. 25 at North Carolina Speedway in Rockingham. Harvick started 36th that Sunday at Rockingham, but rain washed over the track just 51 laps into the 393-lap race. The race resumed at 11 a.m. ET on Monday, whereupon Harvick drove to a solid 14th-place finish. He then traveled to Las Vegas on Tuesday, got married on Wednesday, and was back in a racecar on Friday, competing in both the Xfinity Series and Cup Series events at Las Vegas Motor Speedway. After finishing eighth on Sunday to score his first career top-10 in the Cup Series, Harvick headed to Atlanta Motor Speedway where on March 11, 2001 the first of his 60 Cup Series wins was secured in just his third career start.

“Dale’s passing changed our sport forever, and it changed my life forever and the direction it took. It took me a long time to really get comfortable to really even think about things that happened that day,” Harvick said.

“Looking back on it now, you realize the importance of getting in the Cup car, and then we wound up winning my first race at Atlanta in the 29 car after Dale’s death. The significance and the importance of keeping that car on the racetrack and winning that race early at Atlanta – knowing now what it meant to the sport, and just that moment in general of being able to carry on, was so important.”

Wise beyond his age, Harvick was able to compartmentalize and perform. In addition to running the remainder of the Cup Series schedule and winning again on July 15 at Chicagoland Speedway in Joliet, Illinois, Harvick ran the entire Xfinity Series schedule, winning five races and cruising to the championship.

“We just found a way to make it work, and that’s what we did all year long,” said Harvick, who won a second Xfinity Series title in 2006, again running the full Cup and Xfinity schedules.

Making it work is what Harvick has done throughout his career. This was evident from day one at Stewart-Haas Racing, where he joined the team in December 2013 after spending 14 seasons with Childress.

Teamed with crew chief Rodney Childers, Harvick came out of the gate strong and never let up. It began with a dominating preseason test at Charlotte (N.C.) Motor Speedway and ended with an emphatic victory in the season finale at Homestead-Miami Speedway that earned Harvick his long coveted Cup Series championship.

Today, Harvick and Childers are the longest-tenured active driver-crew chief pairing in the Cup Series garage, a 10-year partnership that has netted 37 points-paying wins.

“Rodney and I are pretty much the same age with very similar backgrounds, as far as racing goes. But we’re kind of opposites in that he’s very calm, cool and quiet, and I’m kind of rambunctious and full of excitement. That pairing has brought a lot of respect just because I know his demeanor, he knows my demeanor, and it’s a good balance in the middle,” Harvick said.

“We know each of us can do the job, and we believe in that and each other, and a lot of that comes down to conversations, being able to communicate. We communicate well, and that’s what makes a good pairing – being able to talk and communicate and put those conversations into action. And when you’re wrong, understanding when you’re wrong, and working through that and not have anybody’s feelings get hurt and start pointing fingers That’s what’s made it work.”

The command Harvick has shown behind the wheel and outside of the racecar was one of the main reasons why Tony Stewart, co-owner of Stewart-Haas Racing, wanted Harvick on his race team.

“I competed against Kevin for a long time and I was so happy to finally have him a part of our race team,” said Stewart, the three-time NASCAR Cup Series champion who co-owns Stewart-Haas Racing with Haas Automation founder Gene Haas. “He’s incredibly reliable – consistent and calculated on the track with a drive to always be better. That’s what you want in a teammate. He knows what he needs to be successful, and his will to win helped elevate our entire company.”

Stewart retired as a NASCAR driver at the end of the 2016 season. His hope for Harvick’s final season is sanguine and straightforward.

“I want Kevin to savor every lap this season, to compete like hell and to take it all in. He’s made all of us at Stewart-Haas Racing incredibly proud and we want to make his last season his best season.”

Harvick’s final season kicks off with the non-points Busch Light Clash at the Coliseum Feb. 4-5 at the Los Angeles Memorial Coliseum before the official start of the 2023 campaign with the 65th annual Daytona 500 Feb. 19 at Daytona (Fla.) International Speedway.

Familiar Names Complete Stewart-Haas Racing’s 2023 Crew Chief Lineup in Cup and Xfinity

Chad Johnston Returns to SHR as Crew Chief for Ryan Preece and No. 41 Cup Team; Jonathan Toney Promoted to Crew Chief for Cole Custer and No. 00 Xfinity Team

 

KANNAPOLIS, N.C. (Jan. 6, 2023) – While the 2023 crew chief lineup for Stewart-Haas Racing (SHR) remains mostly intact from last year, two familiar names join the crew chief ranks for the team’s 15th NASCAR season.

Chad Johnston, who served as crew chief for driver and team co-owner Tony Stewart in 2014-2015, has returned to SHR to be the crew chief for driver Ryan Preece and the No. 41 team in the NASCAR Cup Series. And with SHR’s expanded two-car effort in the NASCAR Xfinity Series, Jonathan Toney has been promoted from engineer to crew chief for driver Cole Custer and the No. 00 team.

“In Chad Johnston and Jonathan Toney, we’ve got two guys who are hungry to win that also bring a lot of smarts and experience to each of their roles,” said Greg Zipadelli, chief competition officer, SHR. “Both are very familiar with our program and our people.

“It’s great to have Chad back with our race team. A lot of the people he worked with when he was here before are still here today, and he already has a rapport with Ryan Preece. Chad fits in seamlessly and has a tremendous work ethic.

“Jonathan has been a workhorse and his fingerprints are on a lot of the success this team has enjoyed. He’s been here since the very beginning and knows this place inside and out. Jonathan has definitely earned this opportunity and all of us are proud to see him take on this new role.”

Johnston is from Cayuga, Indiana, and graduated from Indiana State University in 2003 with a degree in mechanical engineering. Before his first stint at SHR, Johnston spent 2004-2005 in the NASCAR Truck Series. He moved to Cup in 2006 with Evernham Motorsports and stayed there until 2009 when he joined Michael Waltrip Racing. It was there in 2011 when Johnston was promoted from engineer to crew chief for driver Martin Truex Jr. The two were paired for 95 races, earning a win, two poles, 17 top-fives and 43 top-10s, numbers that earned Johnston his first stint at SHR. After working with Stewart for two seasons, Johnston was recruited by team owner Chip Ganassi to be the crew chief for driver Kyle Larson in 2016. In five seasons with Ganassi, Johnston and Larson won six races together. Johnston returned to the Truck Series in 2021 with David Gilliland Racing and it’s where he first worked with Preece, winning a Truck Series race with him at Nashville (Tenn.) Superspeedway in 2021.

Toney is one of the most tenured members of SHR. The Newton, North Carolina-native joined Haas CNC Racing in December 2003, five years before Stewart partnered with Haas Automation founder Gene Haas to form SHR on the underpinnings of Haas CNC Racing. Toney is a 1996 graduate of the University of North Carolina-Charlotte and, like Johnston, holds a mechanical engineering degree. Toney was the lead engineer for Stewart and the No. 14 team from 2009 through 2012, helping secure Stewart his third NASCAR Cup Series championship in 2011 and the first for SHR. Toney remained an engineer at SHR, assisting the organization across its Cup and Xfinity Series programs, spending considerable time with Custer during his three previous years in the Xfinity Series from 2017 through 2019. The 2023 season marks Toney’s first as a crew chief.

The rest of SHR’s crew chief lineup remains unchanged across its Cup and Xfinity Series teams.

Rodney Childers, crew chief for the No. 4 team, will begin his 10th year atop the pit box for driver Kevin Harvick. The Harvick/Childers duo is the longest-tenured active driver-crew chief pairing in the NASCAR Cup Series garage, a partnership that has netted 37 points-paying wins and the 2014 championship.

John Klausmeier remains the crew chief for the No. 14 team and Chase Briscoe. Klausmeier helped Briscoe secure the 2021 NASCAR Cup Series rookie-of-the-year title and he delivered Briscoe a victory in just the driver’s 40th career start – March 13, 2022 at Phoenix Raceway. The 2023 season will mark Klausmeier’s sixth season as a crew chief, all of which have come with SHR (2018-2019 with driver Aric Almirola and 2020 with driver Clint Bowyer).

Drew Blickensderfer took over as crew chief for Almirola and the No. 10 team in 2022 and he returns in 2023. It will mark his third full season being paired with Almirola. Blickensderfer served as his crew chief while they were together at Richard Petty Motorsports for the last few races of 2016 and then all of 2017 before Almirola departed for SHR in 2018.

Richard Boswell has been the main steward of SHR’s Xfinity Series program since its inception in 2017 and he will continue in that capacity in 2023. He will again serve as crew chief for driver Riley Herbst and the No. 98 team. Boswell has been the crew chief for nine of SHR’s 21 Xfinity Series wins and has placed his driver in the NASCAR Playoffs for four straight seasons (2019-2020 with Briscoe and 2021-2022 with Herbst).

About Stewart-Haas Racing:
Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at StewartHaasRacing.com and on social at Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn.