If Harvick Wins, You Win: Busch Announces Million-Dollar Giveaway Tied to All-Star Race at Charlotte

Kevin Harvick, driver of the No. 4 Busch Beer Ford Fusion for Stewart-Haas Racing, will be holding more than just the steering wheel when he competes in the May 20 NASCAR All-Star Race at Charlotte (N.C.) Motor Speedway. He’ll also hold the financial fate of one consumer who will have the chance to take home a life-changing amount of cash.

In conjunction with the launch of the brand’s Busch Bucks loyalty program, one race fan will have the opportunity to win a cool million bucks – matching the first-place prize taken home by the All-Star Race winner – but only if it’s Harvick who takes the checkered flag.

Consumers must enter for their chance to take home the grand prize by enrolling in the Busch Bucks platform on BuschBucks.com between April 17 and May 6. The potential winner will be invited to Charlotte Motor Speedway the weekend of the All-Star Race to watch the race from trackside and find out if they’re taking home the million dollars. Harvick will pilot the No. 4 Busch Bucks Ford Fusion with a special paint scheme featuring a million-dollar look…literally. If Harvick wins, the consumer winner will be presented with a million-dollar check matching Harvick’s winnings.

“Loyalty is one of the defining characteristics of the Busch beer drinker; he’s loyal both to his friends and family, as well as the beer he drinks,” said Chelsea Phillips, VP of Value Brands at Anheuser Busch. “Busch Bucks allows us to reciprocate and reward our loyal drinkers, and there’s no better way to kick off the program than by giving away a million bucks!”

By enrolling in the Busch Bucks loyalty platform between now and May 6, consumers will be automatically entered for the chance to win the million-dollar grand prize.

Busch Bucks is simple. Consumers purchase Busch products and accumulate points, allowing them to take home awesome Busch-themed prizes. Here’s how it works:

  • Register at BuschBucks.com
  • Purchase eligible Busch products
  • Collect points by snapping a picture of your receipt and uploading it to BuschBucks.com
  • Redeem your points for Busch prizes ranging in point values. Prizes include everything from hats and t-shirts to coolers and tents.

“While we want to win every single week, the Busch Bucks million-dollar giveaway definitely ups the ante and adds some serious pressure to the No. 4 team in the All-Star Race,” Harvick said. “Even though it’s a non-points exhibition race, the stakes are going to be about as high as they can possibly be on May 20.”

After returning to racing in 2016 with a winning team in Stewart-Haas Racing to sponsor Harvick and the No. 4 car for 12 races, Busch expanded its partnership in 2017 to serve as the primary sponsor of the No. 4 team for 16 races. Busch has a storied history in racing over the past four decades, first becoming involved in the NASCAR in 1978 when it sponsored the Busch Pole Award. The brand has been engrained in the sport ever since, including introducing the Busch Clash in 1979, serving as the title sponsor of NASCAR’s stepping-stone division to the Cup Series from 1984 through 2007, as well as being the “Official Beer of NASCAR” from 1988 through 1997.

For more information on Busch or its involvement with racing, visit www.Busch.com, Instagram.com/BuschBeer, www.Twitter.com/BuschBeer or www.Facebook.com/Busch.


About Busch Beer

Busch was introduced in 1955, holding a noted place in Anheuser-Busch history as the first new brand after the repeal of Prohibition. Busch Light and Busch are currently the sixth and tenth best-selling beers in America, respectively. 

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

About Stewart-Haas Racing

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time Monster Energy NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The organization fields four entries in the Monster Energy NASCAR Cup Series – the No. 4 Ford Fusion for Kevin Harvick, the No. 10 Ford Fusion for Danica Patrick, the No. 14 Ford Fusion for Clint Bowyer and the No. 41 Ford Fusion for Kurt Busch. The team also competes in the NASCAR XFINITY Series by fielding a full time entry – the No. 00 Ford Mustang for Cole Custer – and one part-time entry – the No. 41 Ford Mustang. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 200,000-square-foot facility with more than 300 employees. For more information, please visit us on the Web at  www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.