As stated some should read the links above and you'll learn how a military veteran founded and built this little web browsing co into a multi-billion dollar co. Bullding co's. is nothing new but building them into a Billion dollar largest co. of its kind is infact a rare thing. Parsons built the co. by using advertising technics via sexy woman with the full intent of creating controversy as anyone knows "sex sells" and its what helped grow his co, into what it is today, and after he signed Danica the co. really took off growing as he credits her for that. Being popular as she was she became the 'face" for Godaddy and despite issues she still is if you check out their main website after they tried numerous other people and commercials that havent worked--period. Its true that many havent liked his technics of using woman but the ole saying "if it works, dont fix it" has worked very well until they decided to try new things now this yr and not using the sexy woman approach or Danica, and they have been losing sales all yr because of it.
However I understand their idea to try and get more adverstising aimed at family business and doing away with the Sex Sells approach, but their new adds/commercials so far have all failed so well see what else they come up with, but their is an old addage, if it aint broke, dont fix it". Its too bad Godaddy doesnt have anyone who knows how to make a nice decent and even funny commercial like Nationwide Insurance does, as they have said it is working very well. Oh well reports say they have committed to Danica sponsorship for a long time so how they use her or not is their business, as she will be fine regardless.
To ADD--I would love to see Danica OUT of Godaddy though, but doesnt look like thats going to happen anytime soon, but as we said, they have been good for each other--despite everything.
BTW--For those who dont think commercials work or sponsorship, then why would all the big co.s be spending millions of dollars on it, so it obviously works for most of them?