Who she has gained as fan is our daughter, who pays no attention to marketing yet...thank goodness. When asked why she likes Danica. The response was...well look at her, she is woman in a man's sport. I like that.
When I brought up the name Jennifer Jo Cobb, she said...who? So name recognition has something to do with it as well.
What, don't want to do it my way, there is a fine for that.