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National Guard NASCAR sponsorship examined by Congress

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michaeljohn

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Post Thu May 08, 2014 9:15 am

National Guard NASCAR sponsorship examined by Congress

The National Guard spent $26.5 million to sponsor NASCAR racing in 2012 to bolster its marketing and recruitment but failed to sign up a single new soldier to its ranks, according to data provided to USA Today. Even though the Guard spent $88 million as a NASCAR sponsor from 2011 to 2013, it is unclear how many new recruits, if any, signed up because of it, according to documents. The Guard on Wednesday would not confirm the figures on prospects and recruits developed through its NASCAR sponsorship. Sen. Claire McCaskill, D-Mo., who will hold a hearing on the recruitment program Thursday, assailed the Guard for "wasting a bunch of money on a very expensive sports sponsorship." The Guard received 24,800 recruiting prospects from the program in 2012, documents show. In those cases, potential recruits indicated the NASCAR affiliation prompted them to seek more information about joining. Of that group, only 20 met the Guard's qualifications for entry into the service, and not one of them joined. In 2013, the number of prospects associated with NASCAR dropped to 7,500, according to briefing materials for the Senate subcommittee on Financial and Contracting Oversight led by McCaskill. The National Guard needs 1 million leads to meet its annual recruiting goal of 50,000 soldiers. The NASCAR initiative, along with the $38 million spent on an IndyCar racing sponsorship, over the same period, will be the target of the hearing led by McCaskill. Rick Breitenfeldt, a National Guard spokesman, said 90% of Army National Guard soldiers who enlisted or re-enlisted from 2007 to 2013 indicated that they had been exposed to information about the service through NASCAR-related recruiting and retention materials. Sponsoring NASCAR and driver Dale Earnhardt Jr. puts the Guard's name in front of 77 million fans, he said.(USA Today)(5-7-2014)
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BlackFlag

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Post Thu May 08, 2014 10:56 am

Re: National Guard NASCAR sponsorship examined by Congress

What? Junior might lose his sponsor? Say it IS so............... :P
But, we're talking Congress here. Junior will be retired from Nascar and married with three kids by the time they finish their "examination".
Plus I know if he loses the National Guard as sponsor, another will climb on board to take its place.

Like maybe Chuck E. Cheese, Depends Undergarments, Spam, etc.........
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racer1

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Post Thu May 08, 2014 12:51 pm

Re: National Guard NASCAR sponsorship examined by Congress

It wont take that long if Congress decides to stop wasting money on Nascar given the current neg attitude towards congress by the public far its waisted spending. Remember a few yrs back when Ryans Natl guard sponsorhip was dropped & other drivers also, as it didn't take them long for that while other teams got to keep that sponsorship. Guess we'll see but the points made in the article proving its not helping get new recruits clearly prove its waisted $$$'s. :roll:
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michaeljohn

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Post Thu May 08, 2014 12:56 pm

Re: National Guard NASCAR sponsorship examined by Congress

they are looking at indy racing too racer, so dont get too excited to trash nascar.
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Rochelle

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Post Thu May 08, 2014 11:23 pm

Re: National Guard NASCAR sponsorship examined by Congress

Has everyone forgotten? Joonya won Daytona this year and will likely be in the chase. I'll bet there are quite a few potential sponsors out there drooling over those races that the Guard sponsors. I don't believe he will ever be lacking for sponsors... :lol: :lol: :lol:
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michaeljohn

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Post Thu May 08, 2014 11:28 pm

Re: National Guard NASCAR sponsorship examined by Congress

he already has Nationwide Insurance for next year..
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bowtie_4

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Post Thu May 08, 2014 11:51 pm

Re: National Guard NASCAR sponsorship examined by Congress

michaeljohn wrote:he already has Nationwide Insurance for next year..


I thought they were on his Nationwide Series cars next season?
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michaeljohn

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Post Thu May 08, 2014 11:56 pm

Re: National Guard NASCAR sponsorship examined by Congress

bowtie_4 wrote:
michaeljohn wrote:he already has Nationwide Insurance for next year..


I thought they were on his Nationwide Series cars next season?



they are looking to get out as tittle sponsor and move up to cup, they rather sponsor a driver...
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jdpirate

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Post Sat May 10, 2014 11:47 am

Re: National Guard NASCAR sponsorship examined by Congress

Don't forget....Junior drives for Hendrick. When in recent years has Hendrick never had a sponsor for his cars? Somehow, even when sponsor money was tight, Hendrick managed to have all cars with sponsors, even when others were struggling to get associate sponsor $$$
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Anyone But Earnhardt

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Post Sat May 10, 2014 4:55 pm

Re: National Guard NASCAR sponsorship examined by Congress

HE's an Earnhardt. He will have a sponsor no problem.
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Schmoopy1000

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Post Sat May 10, 2014 5:23 pm

Re: National Guard NASCAR sponsorship examined by Congress

Anyone But Earnhardt wrote:HE's an Earnhardt. He will have a sponsor no problem.

he'll just take Go Daddy if NG goes away Image
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beaverpond

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Post Sat May 10, 2014 8:57 pm

Re: National Guard NASCAR sponsorship examined by Congress

I think when we think about it, the Army is gone, the Air Force is gone, the Marines are gone, have not seen the Navy in several years. It does not surprise me that this is being discussed.
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michaeljohn

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Post Sun May 11, 2014 12:28 am

Re: National Guard NASCAR sponsorship examined by Congress

the army still sponsors the Sarge in NHRA, but i think he gives them more of a return for their buck..
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beaverpond

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Post Sun May 11, 2014 4:57 am

Re: National Guard NASCAR sponsorship examined by Congress

I should have been more specific...I was referring to NASCAR races and cars
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michaeljohn

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Post Sun May 11, 2014 6:06 am

Re: National Guard NASCAR sponsorship examined by Congress

i knew what ya meant, i just felt like adding that to the discussion
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