Post Mon Apr 14, 2014 5:09 pm

Darlington ratings......

i dont normally post tv ratings, but after saturday's nite race i see why they keep losing viewership...

Early Darlington TV Ratings:
Primetime coverage of "NASCAR Sprint Cup Racing From Darlington " with 5.921 million viewers, adults 18-49 a 1.4 rating in front on Saturday. In 2013 FOX was the top draw on Saturday (4-13-2013) with its coverage of "NASCAR: Sprint Cup Racing from Texas" (5.908 million viewers, #2; adults 18-49: 1.5, #1).(Futon Critic), for past TV Ratings for the 2014 races and a 5-year comparison chart, see the 2014 TV Ratings page.(4-14-2014)
UPDATE: Saturday's NASCAR Sprint Cup Southern 500 from Darlington (SC) earned a 3.2 overnight rating on FOX, down 9% from each of the past three years (3.5) and the lowest ever for a Sprint Cup telecast on FOX (dates back to 2001). The previous low for NASCAR on FOX was a 3.3 overnight for the 2009 Subway Fresh Fit 500 from Phoenix, also on a Saturday night. Six of the seven lowest rated NASCAR races on FOX in the metered markets each took place on a Saturday night - 2014 Darlington (3.2), 2013 Richmond (3.4), 2012 Richmond (3.4), 2011 Richmond (3.4), 2010 Richmond (3.4), and 2009 Phoenix (3.3). The lone exception was the rain-drenched 2012 Fontana race, which earned a 3.4 overnight on a Sunday afternoon. Prior to this year, the Darlington race took place in May opposite the NBA Playoffs.(Sports Media Watch / Sports Business Daily)