Races, tracks, drivers and all the drama that comes along with it
Wed Apr 13, 2011 6:11 pm
STP, an iconic brand and logo as recognizable as any in sports, announced Wednesday it is returning to big-time racing with sponsorships in NASCAR's Sprint Cup and Nationwide series, at numerous racetracks as well as in the NHRA.
The brand has been largely absent for 11 years in major American motorsports, concentrating more on local track sponsorships. But STP is returning with an aggressive sponsorship plan that will have the familiar "racer's edge" mantra not only back on cars on the track, but throughout tracks nationwide in a deal with International Speedway Corp.
It begins with NASCAR's split weekend of June 4-5, when the Saturday night Nationwide Series event at Chicagoland Speedway will be the STP 300, and the Sunday afternoon Sprint Cup race at Kansas Speedway will be the STP 400.
That same weekend, Richard Petty's famous No. 43 car, driven by AJ Allmendinger, will carry The King's 1972 STP paint scheme, marking the first time that car has carried those colors since a two-race deal in 2006.
The ISC properties in the STP deal are Daytona, Talladega, Richmond, Darlington, Michigan, Chicagoland and Kansas. The company also has signed a multiyear sponsorship with Speedway Motorsports Inc.'s Infineon Raceway, including title sponsorship of its Wednesday night drag-racing series.
"Since our initial sponsorship with Richard Petty almost 40 years ago, we've understood the power of racing and the ability to connect with our consumers through the sport," said Dave Lundstedt, CEO of Armored AutoGroup, which owns STP. "We are excited to be continuing that relationship with the fans and adding another chapter to our storied racing history with a diverse stable of sponsorships."
Two weeks ago, STP announced a three-race primary sponsorship and full-time associate sponsorship of two-time NHRA Funny Car champion Tony Pedregon. And it will continue its sponsorship of Tony Stewart's World of Outlaws team.
Wed Apr 13, 2011 6:41 pm
Such good news! Glad they are beefing up their racing marketing. Thank you STP!
Wed Apr 13, 2011 6:47 pm
teddybear1439 wrote:Such good news! Glad they are beefing up their racing marketing. Thank you STP!
Your right, Thanks STP. Tony has several drivers & cars , so that means a lot. Thanks TB14
Thu Apr 21, 2011 1:05 am
that is good for them
Thu Apr 21, 2011 11:06 pm
yep, thanks STP and thank you peanuts for posting this. they sponsor the
Schatz!!! thank you for keeping on with that!!!!!!!
Fri Apr 22, 2011 2:14 pm
Gosh I love the World of Outlaws. So bummed that I no longer live near a track anymore. Everyone should see at least one of these races in their lifetime.
Fri Apr 22, 2011 2:22 pm
Hey tg, have fun tomorrow night at the dirt track & don't scare Donny too bad when you kiss him...LOL
Sat Apr 23, 2011 1:20 pm
tonystewart_rcg WoO Sprint Series event at Salina (Okla.) Speedway has been rescheduled for Tuesday, May 3rd.