Sat May 05, 2012 12:59 pm by Lizard
From Jayski:
Getting permission to bring the movie car to life was no easy task. Busch's girlfriend, Patricia Driscoll, is the head of the Armed Forces Foundation and approached team owner James Finch with an idea to run a Talladega Nights car while raising awareness for her organization, which does charitable work with armed services members suffering from post traumatic stress disorder. Driscoll worked behind the scenes for two months to get approval for the car, which was far more complicated than you might imagine. After lower-level execs at Sony Pictures rejected the idea, Driscoll pulled some strings and finally got the studio's president on the phone. "He was like, 'Yes! This is an awesome idea. Let's do this!'" she said. But even after Sony approved, there were still others who had to sign on. For example:
• The picture of the cougar on the car is actually "Karen," the cougar who co-starred in the movie. Because Busch's car needed to use the photo, Driscoll had to get permission from Karen's handler - and the photographer who took the picture for the hood.
• Every company whose logo appeared on the movie car had to agree not to be on the real-life version.
• Will Ferrell's people had to agree to Busch's use of the car.
And finally, Finch had to agree as well. It took until Monday to get the team owner to sign off on the idea after some initial hesitation. Busch and his crew plan to drop lines from the movie over the team radio all weekend, which will include referring to crew chief Nick Harrison as "Lucius Washington." Driscoll joked about Busch's often-vitriolic radio communications by saying it was the one time where he would actually WANT fans to listen.
Why do I get the idea that there are some lower exec's at Sony who are saying, darn we could have gotten credit but were stupid(reminds me of M&M's saying no for ET and Reese's Pieces saying #### yes).
I think they are trying to get creative to draw positive attention to Kurt and get sponsors to notice as well.
"If it works for you, do it. If its how you feel, act it. Just be yourself, and if being yourself means you`re being cocky once in a while, have at it." Tony Stewart
"I`m too lazy to work my real job. I love what I do." Tony Stewart
