Races, tracks, drivers and all the drama that comes along with it
Wed Jun 15, 2011 9:23 pm
Even before his most recent dustup, #18-Kyle Busch had been the center of attention during this year's NASCAR Sprint Cup Series broadcasts. Interviewed longer and mentioned more frequently than any other driver on the circuit during the first 12 event telecasts of 2011, Busch parlayed the spotlight into $28.4 million of exposure value for his sponsors-some $6.5 million more than the next most sponsor-potent driver, #88-Dale Earnhardt Jr.
According to research conducted by Joyce Julius & Associates, Inc. -- which has monitored every NASCAR race telecast over the last 27 seasons -- Busch's sponsors, with logos appearing on his car, uniform and pit crew, etc., were monitored for eight hours, 30 minutes, 39 seconds (8:30:39) during live and replayed coverage of NASCAR's Daytona 500 through last month's Coca-Cola 600. Additionally, Busch and the FOX TV crew verbally mentioned his sponsors on 95 occasions.
Earnhardt Jr.'s cumulative exposure value ranked him second among all drivers with $21.8 million, based on 5.5 hours of on-screen time for his sponsors and 18 brand mentions. The popular driver was third in interview durations (0:13:07), but interestingly, Earnhardt Jr. sat just seventh in total driver mentions (1,140).
Meanwhile, Trevor Bayne, despite starting only eight of the first 12 points races this year, rode the wave of his Daytona 500 win to earn $12.3 million of exposure value for his sponsors, the seventh-most among the drivers. Bayne placed 20th in terms of cumulative sponsor on-camera time and 22nd in driver mentions. (for charts and more, go to Joyce Julius & Associates)(6-15-2011)
Fri Jun 17, 2011 12:43 am
I like KYLE he is a great racer
Fri Jun 17, 2011 10:51 am
they forgot to mention how much he's been mentioned on this site
Fri Jun 17, 2011 12:22 pm
yup, its a tony/kyle site not a tony/ryan site.
Sat Jun 18, 2011 12:27 am
for some reason, he is the most interesting man in the (nascrap) world
Sat Jun 18, 2011 10:55 am
The most interesting man to me isn't in Nascar,it's Tim Thomas, the Boston Bruins and it's all good!
Mon Jun 20, 2011 2:21 am
Kyle is the best racer out there he is like dale Sr or Tony
Mon Jun 20, 2011 7:05 am
he is good, but not great, yet to win a cup championship and that is how you get mentioned with the great drivers....
Wed Jun 22, 2011 9:14 pm
tonysgirl14 wrote:Kyle is the best racer out there he is like dale Sr or Tony
Stop that! Kyle Petty was never that good,whatever other Kyle could there be?
Wed Jun 22, 2011 10:26 pm
Will someone please pass me some M&M's??