DETROIT, September 25, 2013 – Detroit-based Quicken Loans, the nation’s largest online home lender and country’s third largest mortgage originator, today announced it will join Richard Childress Racing (RCR) in 2014 and serve as primary sponsor of Ryan Newman’s No. 31 Chevrolet SS for 12 races and associate sponsor for all remaining races. The move continues a strong partnership between Quicken Loans and Newman, who they first sponsored in 2012.
“Ryan has shown that he is not only an incredible race car driver, but also someone with great integrity and class,” said Jay Farner, President and Chief Marketing Officer of Quicken Loans. “The way Ryan has handled some very tough situations this year, while also continuing to ignore the noise and perform at a high-level, made our decision to stick with him a no-brainer. He embodies what we stand for each and every day. ”
“Quicken Loans has been an integral member of my team and I am very excited to have them join me at Richard Childress Racing, as we continue to build on what has been a fantastic partnership,” Newman said. “My relationship with Quicken Loans goes beyond driving their car. I’ve gotten to know them and their business, becoming friends with them in the process. As they know, I will do my very best to perform on, and off, the track next year and well beyond.”
In addition to serving as a sponsor for Newman, Quicken Loans will be an associate sponsor of RCR’s No. 27 Chevrolet driven by Paul Menard.
“Quicken Loans has been on our radar for some time,” said Richard Childress, President and CEO of RCR. “They run an amazing mortgage business, with a constant eye on technology and service – much like our race team. I’m confident 2014 is going to be a lot of fun for us together.”
Quicken Loans will remain primary sponsor of Newman’s No. 39 Chevrolet fielded by Stewart-Haas Racing for the remainder of this season. Newman is currently 8th in the Chase for the Sprint Cup.
“We are looking forward to an exciting end of the 2013 season, and Ryan’s run for the Cup. We’d also like to thank our partners at Stewart-Haas Racing. They’ve been instrumental in our success in the sport, and we thank them for sharing their expertise with us,” Farner added.
Since joining the sport, Quicken Loans has become active in both NASCAR and IndyCar racing. In addition to its sponsorship of Newman, the company is also title sponsor of the Quicken Loans 400 Sprint Cup race at Michigan International Speedway and an associate sponsor of Team Penske IndyCar drivers Helio Castroneves and Will Power.