Quicken Loans Adds Races to 2013

[Rochelle]

This if from Jayski

Sponsorship announcement for Stewart Haas: UPDATE: Stewart Haas Racing is expected to announce sponsorship for Ryan Newman Tuesday and likely will include existing nine-race sponsor Quicken Loans, according to those with knowledge of the announcement. Newman is losing the U.S. Army's 12-race sponsorship after this season. He re-signed with the team in early September even though it had not announced any sponsors for 2013. Stewart himself needs a sponsor to replace Office Depot and its 22 races for next season. Several sources indicated that SHR is talking with Bass Pro Shops and an announcement could come as early as late next week. Bass Pro Shops already is an associate sponsor of the organization and has been on the hood of Newman's car for a couple of races. A Bass Pro spokesman said last week the company had no comment on the speculation of the company sponsoring SHR.(Sporting News)(9-29-2012)
UPDATE: Quicken Loans, the nation's largest online mortgage lender, announced that it will double down on its partnership with Stewart-Haas Racing and Ryan Newman, driver of the #39 Chevy in the Sprint Cup Series. Through the new agreement, Quicken Loans will serve as Newman's primary sponsor for 18 Sprint Cup races in 2013, marking the majority of the season. When not the primary sponsor, the company will be an associate sponsor on Newman's Chevrolet. Additionally, Quicken Loans will remain as an associate sponsor on the #14 Mobil 1 Chevy driven by three-time and reigning Sprint Cup champion Tony Stewart throughout the 2013 season. The company also announced details of its newly launched Skip-a-Year Sweepstakes, which will pay up to five entrants' mortgages for a full year. "We were not sure what to expect with the 2012 season being our first in the sport," said Jay Farner, President and Chief Marketing Officer for Quicken Loans. "What we quickly found was that NASCAR fans are tremendously passionate and loyal to the brands that help drive their sport. It was their commitment to our company that ultimately allowed us to significantly increase our involvement with the sport, Stewart-Haas Racing and Ryan Newman." In 2012, Quicken Loans is a primary sponsor for nine races with Newman and the #39 team, while also maintaining an associate sponsorship with Stewart.(Stewart-Haas Racing)(10-2-2012)

Yippee, that's half the season they have covered just by Quicken Loans

I don't know how many races there are for Outback and Aspen Dental, but his year is looking pretty good...

[HTower]

[8Ballin]

I'm shocked that Quicken is signing on for 18, that is truly huge. Well, now that this team has funding again (though still probably far away from the $25 million figure that the 48, 88 and some others supposedly bring in) - and hopefully looking for a CC with previous WINS on his resume as a crew chief (unlike Tony G. prior to joining the 39) - maybe they can get something done next year.

Seemed this year though was a good one to take advantage with Roush and RCR being down. If those teams come back next year stronger SHR may continue the mediocrity.

[jamo14]

YAY!

[michaeljohn]

already working on a new wallpaper for the 39

[Schmoopy1000]

update from Jayski.

SHR also is working on a potential deal with Bass Pro Shops to replace some of the 22 races left open on Tony Stewart's car after Office Depot announced plans to leave the sport after this season. "It's a huge first step in filling in a couple of large voids,'' Stewart said of expanding the sponsorship of Quicken Loans. "Hopefully, that will have a domino effect. "We're really close to getting Ryan's races sold. We're still working on getting mine taken care of. We feel we have a couple of good leads that hopefully will get done before the end of the year.'' The good news for Newman is his car is almost fully sponsored, with Wix Filters, Outback Steakhouse and Aspen Dental expected to return. He said getting Quicken Loans on the car for 18 races gives him more confidence that his one-year deal for next season could become more long-term.

Looks like the only reason Ryan sign just a one yr deal is sponsorship related, not internal issues.