Totally understand merk.
Just with tv today (even in local news tations 99% of the women are young and pretty wearing tight tops, now I'm getting technical here but you understand)
Friends was a stupid show, but the women were pretty and wore tight tops.
The young men on tv always dress metrosexually.
If it was Sarah Fisher on top of the women's leaderboard, it would be a different story.
NHRA actually has winning women drivers (and champions) but it's not a widely exposed or followed sport, that's why Ashley Force Hood has no commercial exposure (shoot her dad doesn't even have commercials and he has 15 titles)
To be honest, I'm a brunette kinda guy, but Danica is not someone I whistle at.
I did witness her leading 19 laps at the end of the Indy 500, but her fuel strategy sucked that day
and she had to pull up to let Dan Wheldon pass or else she would've ran out of fuel.
The IRL drivers pretty much have to find their own sponsorship. Once you as a driver lose that, you're out of a ride (Like Dan Wheldon the 2005 Indy 500 winner and IRL Champion has this year)
IRL careers are short.
The real root of the problem is in the socially accepted behavior of television, coupled with people searching for celebrities to be their hero.
Life's much easier when you don't look to celebreties to be your hero. Their like the Chicago Cubs
they end up breaking your heart