"Who'da thought 6 months ago that Danica Patrick would be the only fully-funded SHR driver for 2013?"
Well-dont bet the farm on that either. While the founder Bob Parsons knows Danicas value to Godaddy and once said they woukld follow her anywhere, even to ice skating, he did sell it around 3 yrs ago and now this yr finally they are changing everything around with Godaddy, trying different things etc. One thing for certain as iam sure everyone has noticed is NO more sexy commercials using Danica or anyone else, hence the new in/out commercial (dumb). Course they've said Danica represents them well regardless so most still believe this FT deal will happen, but since her contract with them expires next yr, I dont see them making this a multi yr deal in Cup at this point. Beside SHR may have bigger problems with its main drivers and co owner not having FT sponsors, so will Godaddy assist in that, anything is possible, but dont count on anything untill its announced.
Everyone including me IS assuming it IS a done deal including Nascar and all the media and it very well may be a done deal, but given the climate with sponsors nothing is certain. Since Godaddy is no longer using Danica in commercials anymore and they ARE changing everything around, even new executuves reportedly, new main page, (see Godaddy) dont count on anything. On the other side, Danicas personal team reportedly has wanted her OUT of the Godaddy sexy (some considerer even slutty) image also, so it may be a mutual departure sooner or later. Course with Godaddy going conservative & doing away with the "sex sells" approach, who knows how or if they will use Danica other then just letting her represent them as everyone knows she Is the Godaddy girl, as mentioned and Godaddy just had a press release stating that the she, the Godaddy girl will be driving a pink car in Charlotte for the breast cancer PR.
I personally dont care either way as she should have no problem with other sponsors. Godaddy has done well by her and vice versus, as they are and have been a great sponsor for her, despite the image some dont like, so this deal probalby will haoppen for next yr anyway but for the future--nothing is certain?