Dinuba, CA – El Monterey, the #1 frozen Mexican food brand in the United States, will adorn Tony Stewart’s No. 14 Chevrolet Impala as an associate sponsor on a portion of the lower-area quarterpanel for the entire 2011 Sprint Cup race series.
“With a strong national fan base that is growing once again, NASCAR is the ideal platform for our El Monterey brand to extend its reach to the consumer,” said Bryce Ruiz, president and CEO of Ruiz Foods. “Our El Monterey products are perfect for every eating occasion – particularly race day gatherings. Each product in our Mexican line is easy to prepare offering today’s consumer convenience, quality and value.”
Ruiz Foods’ popular frozen snack brand – Tornados – is the primary sponsor of Ryan Newman’s No. 39 Chevrolet Impala for five Sprint Cup races in 2011. Tornados’ NASCAR sponsorship began in 2010.
El Monterey offers a wide variety of frozen Mexican snacks to include: taquitos, burritos, quesadillas, mini chimis, tamales, etc. that are perfect for every eating occasion.
Beginning April 1, 2011, El Monterey and Tony Stewart will partner for a retail and foodservice on-pack promotion involving integrated media outlets to include facebook, in-store promotion and fsi’s distributed nationally.