http://www.sportsbusinessdaily.com/SB-B ... anica.aspx
Just found this press release as an opposite to the lame Godaddy PR crap to get more attention. Basically, Danica infact makes a big difference drawing attention to sponsors and their products and even better responses since Nationwide Insurance added her to their lineup of commercials as the article mentions.
Godaddy is in disaray with management shakeups etc, as theyve had two different CEO's since the new co bought it from Parsons over 3 yrs ago and other managment changes as well. With lack of hits on their website and sales dropping off tells it all. Godaddy is LOST and going downhill and Maybe IF they used Danica like in the past, only with cool & funny commercials like her other sponsors are having success with, maybe they wouldnt be in such trouble? Also this Q score thing is crap as doesnt prove anything worth while according to several sites Ive seen as you cant even log into it to see results as its a private firm that supposedly does some sort of poles/surveys but isnt that accurate in regards to many other factors as popularity is measured in many different ways. Danica's Twitter followers are gaining every week and thats a modern factor her popularity is fine or better then ever.
Believe what you want, as some of you will never be convinced of anything positive regarding Danica, but the problem is Godaddy themselves not knowing how to use her. Danica is the Face of GoDaddy and IF they somehow try and do away with that, they will suffer for it as who or what else can they use to draw them the attention she gets for them--think about that?
There is an UPDATE on Jayskis I just saw where Godaddy seems to be backtracking on what they said or how it sounded regarding Danica in that press release or maybe theyve been hearing from avid Danica fans who said they were going on social media to let Godaddy know what they think of them over this article etc. Link to Jayskis and scroll to the update portion of the article for those interested. Godaddy is fickle in my opinion not knowing how to use Danica but they know one thing, they cant do without her. http://www.jayski.com/cupnews.htm
Last edited by racer1
on Thu Oct 18, 2012 7:52 pm, edited 3 times in total.