All things Danica
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I like

Sun May 27, 2012 2:52 pm

the new Danica/GoDaddy Commerical.
With the Indy Driver in the back ground trying to get noticed LOL.

Re: I like

Sun May 27, 2012 4:57 pm

Is this the one? Sorry could not find on u-tube so I have to use a link :-(

click on INTERVIEW, under video's

Story behind the commercial -

( link

'Hinch For Homepage' Campaign Goes Viral--And Legit

By Anne Proffit Anne Proffit
May 16, 2012

Ever since he joined Andretti Autosport as the driver of the No. 27 IZOD IndyCar Series Dallara/Chevrolet/Firestone Indy car, Canadian James Hinchcliffe has been campaigning to be the "face" of sponsor's brand. The ruse began as an insider joke but has grown to the point where is officially opening up the campaign to a public online vote.

Hinch, or the Mayor of Hinchtown, as Hinchliffe is known to his worldwide followers on, Twitter and YouTube, is hoping to take over the homepage from Danica Patrick, whose commercials have been a staple for since she joined the Phoenix-based firm in 2007. INDYCAR's 2011 Rookie of the Year, Hinchcliffe is having a banner year thus far in the IZOD IndyCar Series, standing fourth in the 2012 series standings after four races.

"Being on the front of the website would be great," said Hinchcliffe. "Go Daddy's website attracts millions of visitors every week. All due respect to Danica, she's been great for Go Daddy, she's an exciting driver and iconic personality, but maybe it's time for a change, right? Vote 'Hinch for Homepage!'" At the first race in St Petersburg this year during driver introductions, Hinchcliffe donned a long, Danica-like dark wig just for fun and said he had some "big heels to fill."

Go Daddy is the world's largest provider of Web hosting, domain name registrations and new SSL Certificates and ranks as the 46th largest website in the U.S. and the 85th largest in the world. That sort of homepage exposure could do a lot to popularize Hinchcliffe's promising career.

"Danica and the Go Daddy brand have become synonymous; we're not going to lose sight of that," said Go Daddy chief marketing officer and senior executive vice president Barb Rechterman. "It's fun to see a young man like Hinch come in and attach to what we do with such gusto. We think it's worth giving him a shot at the homepage."

An acknowledged techie, Hinchliffe recently visited the company's Phoenix-area headquarters. "As a tech guy it was great to see how Go Daddy handles traffic running to millions of customer websites from its Information Technology Operations Center," he said. "These guys are serving up billions of DNS queries every day on one side of the building, while the 24/7 customer care team is helping small businesses grow on the other side… and they are racing fans - what's not to love?"

To voice your preference for either James Hinchcliffe or Danica Patrick as the "face" of Go Daddy, fans can place a democratic vote by going to the homepage. At last look, Hinch had a two-to-one lead...

Re: I like

Sun May 27, 2012 5:10 pm

Godaddy are marketing genusies. They used James Hinchcliffe being overshadowed by Danica Patrick and turned it into good commercial.

And the little thing they had during the pre race was pretty funny too.
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